Topic: Ibm

IBM Tells the Amazing Story of a Blind Distance Runner and the App That Keeps Him Going

How Simon Wheatcroft uses Runkeeper

Simon Wheatcroft has run more consecutive miles than most people could imagine walking. All despite the fact that he's blind. A stunning new ad from IBM (from The Barbarian Group and…

IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better

Bench, shelter, ramp

IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads…

IBM Billboard Changes Color Based on Your Clothing

Is the company this responsive?

A billboard that changes color to match what I'm wearing? How have I managed to get along all these years without one? Now I won't have to look down at…

IBM ad likes the job Mike Bloomberg's done

As if Michael Bloomberg didn't spend enough of his own money trying to win re-election as mayor of New York City, IBM's ad budget seems to have given him a…