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Topic: Iab

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

73% of Ad Players Cite User Experience as a Major Industry Challenge

IAB report: digital execs focused on obstacles

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement…

Q&A: 72andSunny's Matt Murphy on Why the Best Digital Ideas Are Simple

Plus, his thoughts on Snapchat, VR and emojis

In a world where the average consumers' attention span is now shorter than a 10-second Snapchat video, the best digital ideas these days are "dead simple and clear," according to…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

As NewFronts begin, IAB releases annual study

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media…

Why Digital Video Is the Ultimate Equalizer Among All Media

But whoever makes the best content wins

The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and…

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

And how to get consumers' attention

  brightcove.createExperiences(); As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

Why Brands Need to Skip the Ads and Start Telling Stories

Don’t get in the way of what consumers want, be what they want

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that…

New Research Finds That the Average Mobile Ad Takes 5 Seconds to Load

Media Rating Council shares its stats

A week after issuing its first set of guidelines about mobile viewability, George Ivie, CEO and executive director of the Media Rating Council, explained what the changes mean for marketers…

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