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Topic: Iab

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

Marketers Must Embrace the Transition Into the Post-Television World But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

April 27, 2014, 8:25 PM EDT

Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites Industry needs to go beyond best practices

Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material. Firing off a letter Tuesday…

April 22, 2014, 11:00 AM EDT

3 Events Added to NewFronts Schedule PBS Digital Studios, Endemol Beyond join slate

Welcome newcomers PBS Digital Studios and Endemol Beyond and welcome back IAB's NewFronts Insights panel to this year’s Digital Content NewFronts. PBS Digital Studios will hold its presentation on May 5…

April 10, 2014, 9:24 AM EDT

IAB: 87 Percent of Moviegoers Go Mobile After Seeing Ads Elsewhere Smartphones key to marketing

Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that…

February 28, 2014, 12:17 PM EST

New Report Says How Much Advertising Is Going to Piracy Sites $227 million in 2013

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear on sites that steal copyrighted material. The Obama administration has called for…

February 18, 2014, 6:00 AM EST

Google's New Real-Time Audience Measurement Is a Brand Play Teams with comScore to enhance DoubleClick tools

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick…

February 10, 2014, 5:50 PM EST

New IAB Chairman Takes Industry to Task 'Stop the devaluing of digital media'

Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting…

February 9, 2014, 8:00 PM EST

Study: Facebook Ads Influence Car Shoppers Mid-Funnel Research revs up social advertising narrative

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform…

January 15, 2014, 9:00 AM EST

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