Topic: Iab

The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge

Google is sponsoring part of the certificate

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior…

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

'30 for 30' originals aim to be antithesis of talk radio

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising…

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

Study shows how they listen and respond to promos

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements. The new report gives marketers a peek at…

IAB Expands Its International Reach With New Dmexco Partnership

Extends previous relationship at Mobile World Congress

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences. As part of its role as Dmexco's official international partner, the…

IAB Study Says 26% of Desktop Users Turn On Ad Blockers

Report digs into why people tune out digital promos

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB…

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

73% of Ad Players Cite User Experience as a Major Industry Challenge

IAB report: digital execs focused on obstacles

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement…

Q&A: 72andSunny's Matt Murphy on Why the Best Digital Ideas Are Simple

Plus, his thoughts on Snapchat, VR and emojis

In a world where the average consumers' attention span is now shorter than a 10-second Snapchat video, the best digital ideas these days are "dead simple and clear," according to…