Advertisement

Topic: Hulu

Hulu Is Off and Running in Its Big, Fast-Talking New TV Commercial

A love letter to fans

Hulu tries to balance its fun, quirky brand persona with a ton of actual product mentions in this big new brand spot from twofifteenmccann, which broke Sunday night as a…

Hulu Made Some Perfectly Pretzel-Like Commercials for Commercial-Free Viewing

Ads advertising no ads

Twofifteenmccann indulges in some delicious meta humor with four fun ads touting Hulu's ad-free option, announced a couple weeks back and priced at $11.99 a month. Three of the commercials are…

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English

DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay

WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

Bravest Warriors Is Not Quite Super Enough

VideoWatch Review: animated hit scores visually, while writing is passable

Like most other genres, the realm of animated superhero parodies ranges from the excellent to the terrible. Unfortunately, Cartoon Hangover's Bravest Warriors falls somewhere in the middle of the scale…

The Problem With the Bachelor Spoof Burning Love

Creator says many viewers think the show is real

When it comes to spoofing reality hit The Bachelor, Erica Oyama may have done too good a job. When Oyama and her husband, actor/comedian Ken Marino, created Burning Love for Yahoo, the…

The Wrong Mans Is Easily the Best New Digital Show of the Season

Actually, we're just going to go with best new comedy overall

Oh, good, the adults have arrived. Amid the stew of castoff cable properties and vanity projects, a few new shows in the digital world are distinguishing themselves as clever, original, and…

Longoria Doesn't Sell for Hulu

New animated show debuts minus sponsor

Were the NewFronts worth it? That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago,…

The Big Guys Want the Spotlight at Next Year's NewFronts

Per IAB memo, the founding partners seek more control

The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts. According to a memo from the Interactive Advertising Bureau,…

AOL Stands Out Amidst Tepid NewFront Market

Web video continues to surge, but big content deals lag

Seventeen NewFronts and a few months later, it’s fair to say that the market for original Web video series has been quiet. The TV upfront, while not spectacular, was once…

Advertisement