Topic: Hostess

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Tradition builds good will and foot traffic

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office. They are labeled—'Macy's, '99, Fat Man'—…

Ad of the Day: Big Lots Gets Moms Dancing for Twinkies in Wacky Campaign

New retail gamble by ex-Kmart CMO

Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance. Big Lots recently struck a deal to become the "Official…

Twinkies Relaunch as Dude Food

Expansion into other nontraditional sales channels

For the recent relaunch of Twinkies, an iconic American snack that disappeared from shelves for eight months while the company switched hands and emerged from bankruptcy, Hostess has a new…

Campbell Mithun Asks Intern Applicants to Plan the Future of the Twinkie

Agency once handled Hostess brand

UPDATE: The agency has picked its Lucky 13 Internship finalist. Check them out, along with their Twinkie marketing ideas, here and in the video below. ORIGINAL POST: Life is sweet and…

'70s Ad Hinted That Twinkies Were Not of This World

Indestructible food for your endless voyage

Hostess, which is going out of business after a crippling strike, had a proud history of weird ads, particularly back in the 1970s. This one for Twinkies is a classic.…

World's Worst Athletes Reach for the Fluffy Gold of Twinkies

Comical Olympic ambush ads from Bernstein-Rein

Ever wonder what kind of junk food Michael Phelps reaches for when he gets the munchies? Probably not Twinkies. That's because Hostess much prefers athletes who suck at sports, according…