Horsemeat scandal | Adweek
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Topic: Horsemeat scandal

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Mini Cooper’s Brilliant Take on Horse Meat Great tagline, lots of social buzz

Not every real-time marketing event—like Oreo’s now-famous Super Bowl blackout breakthrough—happens in an instant. Take Mini Cooper, whose marketing team saw a real-time opportunity unfold across several days—the week after…

September 9, 2013, 10:07 PM EDT

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