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Topic: Horizon Media

Angie's List Picks Arnold Worldwide as Its Lead Creative Partner

Wants to be known for more than just reviews

Seeking a creative reboot, Angie's List has tapped Arnold Worldwide as its lead agency. An integrated branding campaign for the marketplace that offers local services and customer reviews launches in…

Canvas Names Its First CEO, an Industry Vet Known for 'Creativity and Invention'

Paul Woolmington takes the lead

Industry veteran Paul Woolmington has been named the first chief executive officer at Canvas Worldwide. Canvas was formed last summer by independent Horizon Media and Hyundai-backed Innocean Worldwide to handle media…

J.G. Wentworth Calls on MediaCom USA as TV and Web Viewing Patterns Change

Sought more personalized marketing approach

Seeking a more personalized, "one-to-one" approach in its marketing mix, financial services company J.G. Wentworth has selected MediaCom USA for its broadcast and digital media chores. The assignment had previously been…

Why Americans Are Lining Up to Look Like Donald Trump This Halloween

Politics is popular, says new study—but facial features rule

When Americans answer the doorbell this Halloween, there's a very good chance that nestled among the usual ghouls, zombies and vampires will be … Donald Trump. The high-powered New York…

Stoli's Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

Haptic technology is getting brands' attention

Stoli is trying to get a better feel for mobile advertising—literally. Today, the brand and Horizon Media are launching a campaign with mobile ad network Opera Mediaworks and technology company Immersion…

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

Wants updated ratings criteria by next upfront

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it…

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

As Late Night's First Millennial Host, Trevor Noah Is Perfectly Positioned for Success

Survey shows Gen Y is eager for strong satirical news

Stephen Colbert's return to late-night television—and his Late Show's nightly battle with The Tonight Show starring Jimmy Fallon for viewers, bookings and buzz—grabbed the majority of attention and headlines this…

How Horizon Media's New Specialty TV Practice Will Help Advertisers

Group will vet buying options for clients

As its advertising clients grapple with the latest television advances, from programmatic to addressable, Horizon Media is offering them a lifeline. The media agency has launched HorizonAdvanced—a specialty practice within its…

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