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Topic: Horizon

Horizon Picks Up More Honda Dealer Work

Adds 8 in Phoenix to 49 in Southern California

Horizon has won media planning and buying for a Honda dealer association covering eight dealers in and around Phoenix, Arizona. The independent agency picked up the Valley Honda Dealer Association account…

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball

Small publishers taking it on the chin as they deal with OCR challenges

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

Kohl's Hires Zenith for Media

Selection follows three-month review

Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…

Bacardi Cuts to Four in Media Review

Contenders include incumbent KSL

Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…

Geico TV Ad Spoofs 'Portlandia' Skit

Horizon and Martin Agency customize spot for cable show

During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…

Mondelez Expands MediaVest's Duties

Aegis also gets a new global assignment

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…

3 Shops Remain in Global Media Review

Final pitches approach in Siemens Enterprise Communications' contest

Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages. The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives in…

Finally, a Better Way to Measure Impressions?

Tech startup RealVu believes it has the answer

Ad impression numbers are about to go down—that is, at least, if RealVu has anything to do with it. The Salt Lake City-based ad tech startup has, with the blessing…

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