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Topic: Homelessness

The Trick Copy on These Clever Ads Shows Another Side to Homelessness

Text tells two completely different stories

Here's a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different stories with the same copy. The ads are being placed on corners,…

Homeless People Read Mean Tweets in This Heartbreaking PSA

Another Canadian take on Kimmel's gag

People reading mean tweets is turning into a PSA genre. Last month, the Canadian Safe School Network took Jimmy Kimmel's hit comedy bit, usually featuring celebrities, and repurposed it as a…

This Art Director Beautifully Redesigns Homeless People's Signs

Can it help their fortunes?

America's homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is…

Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless

McKinney turns bookings into donations

Well, this is adorable.  For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead. All "bookings" become contributions…

Next Up in Useful Outdoor Ads: Billboards That House the Homeless?

Design firm maps out a plan

Outdoor ads have been physically demonstrating a commitment to environmental causes for a while. Here's a project that aims to make a difference in a social issue. Design Develop, an architectural…

Fashion Mannequins Fall on Hard Times in Homeless Advocacy Campaign

JWT raises awareness on a shoestring budget

Mannequins usually symbolize the consumer ideal of the "good life," draped in couture and jewelry in department-store window displays. But now they've fallen on hard times in a JWT stunt…

Would You Recognize a Loved One Dressed Like the Homeless? These People Didn't

Hidden-camera stunt aims to 'make them visible'

Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on…

How Do You Break Through Apathy? One Agency Tries for Rage

Stunt tricks Londoners into rallying for the poor

Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense? Publicis London put that…

Could the Homeless Boost ROI With Sexier, Snazzier, Professionally Designed Signs?

It's not complete fantasy

There's an old legend in advertising that goes like this: David Ogilvy was walking past a homeless man one day whose sign read: "I'm blind, please help." His cup was…

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless

Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

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