Topic: Homelessness
It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…
Someone with a roof over their head and a computer came up with pithy advice for writing good ad copy based on pictures of homeless people and their clever signs—thereby…
Ten locations around Gothenburg, Sweden, where the city's homeless might sleep are presented as "hotel rooms" in this campaign by ad agency Forsman & Bodenfors. Folks can "book" the sites,…
Crate & Barrel wins this week's honors for most offensive marketer after being forced to stop selling a "Lucky Beggar Wallet" for $15.95, mocking those who can't even afford to…
You can't handle the truth. Or can you? Director Lucy Tcherniak's The Truth About Stanley is an intentionally disjointed, intensely sad 20-minute PSA/film that tells the story of Sam, a…
If you were $10 away from living on the streets, would you pocket money from your kid's birthday card? If you could only afford to pay one bill, would it…
A while back, Publicis Conseil and Samu Social showed the homeless literally melting into sidewalks. In this new campaign, tagged "Indifference kills," street people sink even deeper—several feet under—as…
A new Born Free campaign from WCRS in London drums up support for animals who've lost their habitats by portraying them as homeless people. It could be construed as…
A homeless man named Danny has been sitting atop a billboard in Austin, Texas, since Tuesday morning as part of marketing stunt by a local homelessness advocacy group. The…
It's a little early to think about throwing your Christmas tree to the curb, if you even have one yet. But the discarded trees—which enjoy a stay indoors…
