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Topic: Homelessness

Type
Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless McKinney turns bookings into donations

Well, this is adorable.  For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead. All "bookings" become contributions…

December 16, 2014, 1:21 PM EST

Next Up in Useful Outdoor Ads: Billboards That House the Homeless? Design firm maps out a plan

Outdoor ads have been physically demonstrating a commitment to environmental causes for a while. Here's a project that aims to make a difference in a social issue. Design Develop, an architectural…

July 1, 2014, 8:17 AM EDT

Fashion Mannequins Fall on Hard Times in Homeless Advocacy Campaign JWT raises awareness on a shoestring budget

Mannequins usually symbolize the consumer ideal of the "good life," draped in couture and jewelry in department-store window displays. But now they've fallen on hard times in a JWT stunt…

June 9, 2014, 3:30 PM EDT

Would You Recognize a Loved One Dressed Like the Homeless? These People Didn't Hidden-camera stunt aims to 'make them visible'

Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on…

April 23, 2014, 4:45 PM EDT

How Do You Break Through Apathy? One Agency Tries for Rage Stunt tricks Londoners into rallying for the poor

Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense? Publicis London put that…

April 10, 2014, 11:26 AM EDT

Could the Homeless Boost ROI With Sexier, Snazzier, Professionally Designed Signs? It's not complete fantasy

There's an old legend in advertising that goes like this: David Ogilvy was walking past a homeless man one day whose sign read: "I'm blind, please help." His cup was…

August 19, 2013, 9:03 AM EDT

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

May 15, 2013, 10:58 AM EDT

Lessons in Copywriting From the Signs of Homeless People When street copy gets creative

Someone with a roof over their head and a computer came up with pithy advice for writing good ad copy based on pictures of homeless people and their clever signs—thereby…

March 12, 2013, 11:58 AM EDT

Street Newspaper Lets You Book Nights Where Homeless Sleep $10 for a 'room' and all the amenities

Ten locations around Gothenburg, Sweden, where the city's homeless might sleep are presented as "hotel rooms" in this campaign by ad agency Forsman & Bodenfors. Folks can "book" the sites,…

January 8, 2013, 9:01 AM EST

Crate & Barrel Apologizes for Selling 'Beggar Wallet' Inspired by NYC Homeless Item is pulled from CB2 store

Crate & Barrel wins this week's honors for most offensive marketer after being forced to stop selling a "Lucky Beggar Wallet" for $15.95, mocking those who can't even afford to…

December 5, 2012, 9:50 AM EST

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