Homelessness | Adweek

Topic: Homelessness

How Do You Break Through Apathy? One Agency Tries for Rage Stunt tricks Londoners into rallying for the poor

Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense? Publicis London put that…

April 10, 2014, 11:26 AM EDT

Could the Homeless Boost ROI With Sexier, Snazzier, Professionally Designed Signs? It's not complete fantasy

There's an old legend in advertising that goes like this: David Ogilvy was walking past a homeless man one day whose sign read: "I'm blind, please help." His cup was…

August 19, 2013, 9:03 AM EDT

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

May 15, 2013, 10:58 AM EDT

Lessons in Copywriting From the Signs of Homeless People When street copy gets creative

Someone with a roof over their head and a computer came up with pithy advice for writing good ad copy based on pictures of homeless people and their clever signs—thereby…

March 12, 2013, 11:58 AM EDT

Street Newspaper Lets You Book Nights Where Homeless Sleep $10 for a 'room' and all the amenities

Ten locations around Gothenburg, Sweden, where the city's homeless might sleep are presented as "hotel rooms" in this campaign by ad agency Forsman & Bodenfors. Folks can "book" the sites,…

January 8, 2013, 9:01 AM EST

Crate & Barrel Apologizes for Selling 'Beggar Wallet' Inspired by NYC Homeless Item is pulled from CB2 store

Crate & Barrel wins this week's honors for most offensive marketer after being forced to stop selling a "Lucky Beggar Wallet" for $15.95, mocking those who can't even afford to…

December 5, 2012, 9:50 AM EST

British Short Film Serves as Stunning Appeal for Homeless A powerful long-form PSA

You can't handle the truth. Or can you?      Director Lucy Tcherniak's The Truth About Stanley is an intentionally disjointed, intensely sad 20-minute PSA/film that tells the story of Sam, a…

April 16, 2012, 9:21 AM EDT

McKinney makes game about homelessness

If you were $10 away from living on the streets, would you pocket money from your kid's birthday card? If you could only afford to pay one bill, would it…

February 14, 2011, 12:24 PM EST

Death prowls streets in homelessness effort

A while back, Publicis Conseil and Samu Social showed the homeless literally melting into sidewalks. In this new campaign, tagged "Indifference kills," street people sink even deeper—several feet under—as…

June 10, 2010, 8:14 AM EDT

Animals are homeless in new Born Free ads

A new Born Free campaign from WCRS in London drums up support for animals who've lost their habitats by portraying them as homeless people. It could be construed as…

May 4, 2010, 8:20 AM EDT