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Topic: Hearst

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

Next Issue Media Hires a Creative Agency

Eleven to break first campaign later this year

Next Issue Media, a start-up technology company founded by publishers such as Condé Nast, Hearst, Meredith and Time Inc., has hired Eleven to lead its creative efforts. Next Issue offers an…

Hearst's TrendingNY Kicks Off Four-Week Test Run

Weekly magazine aimed at millennial women

               New York women will be getting a pleasant surprise on their way to work this morning. Starting today, Hearst will begin handing out copies of its newest print product,…

Hearst Boasts Biggest September Ever

Elle, Marie Claire, Bazaar break records, again

Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking…

Oprah Will Send You a Birthday Card if You Buy a Premium Subscription to O

Hoping to boost circ with new tiered model

In print’s eternal quest to make up for declining circulation and advertising revenue, the possibilities of premium subscription plans have become a particular source of interest. Hearst’s O, the Oprah Magazine…

Cosmopolitan.com Relaunches With Male Models and Popsicles

New site will be the template for all Hearst brands

Every women’s magazine loves a good makeover story. Today, Cosmopolitan’s website was the recipient of its own head-to-toe revamp, which will eventually be the template upon which all of Hearst’s…

Redbook's Meredith Rollins Rises to Editor in Chief

She joined the magazine in 2010

Redbook didn’t have to look far to find a replacement for editor in chief Jill Herzig, who announced last month that she was leaving to run Hearst’s newest title, Dr.…

Former Condé Nast Traveler Editor Joins Town & Country

Klara Glowczewska to help launch travel spin-off

Former Condé Nast Traveler editor in chief Klara Glowczewska has a new gig at rival publisher Hearst. Today, Hearst named Glowczewska travel editor at large at Town & Country. Beyond contributing…

Disney's Frozen Coming to Messaging Apps in Sticker Form

TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

Elle Taps Marie Claire Artistic Director to Replace Joe Zee

Alex Gonzalez also oversees Town & Country

Elle didn’t have to look very far to find a replacement for longtime creative director Joe Zee, who is decamping for Yahoo later this month. The Hearst glossy announced today…

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