Topic: Hearst

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Company announces an ambitious slate of shows at NewFront

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York. First, Magic Mike star Channing Tatum…

Check Out Gayle King's Colorful, Down-to-Earth Home Away From Home at CBS

Busy host and magazine editor favors the traditional

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers…

Metropolitan Home Is Headed Back to Newsstands

Hearst revives home décor title

There's exciting news for design aficionados: Metropolitan Home, the much-loved Hachette shelter title that was shuttered in 2009, is headed back to newsstands this month thanks to Hearst, which acquired…

SheKnows Media Joins the Ranks of First-Time Presenters at This Year's NewFronts

A spot opened up after Vevo dropped out

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie. Among the 37…

After 20 Years, David Granger Is Stepping Down as Esquire's Editor in Chief

His successor is Town & Country's Jay Fielden

There's a significant changing of the guard taking place at Hearst where it was announced today that longtime Esquire editor in chief David Granger will step down after nearly 20…

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

Digital video producers vie for advertising dollars

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers…

How Hearst's Troy Young Is Redefining the Role of a Magazine Executive

The digitally minded leader has his finger on the pulse

Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets…

Facetime: Fall’s Most Fashionable Media Stars Enjoy the Season

Anna Wintour, Maria Rodale, Elizabeth Holmes, Orlando Jones and more

Conde Nast, Hearst and Rodale hosted fetes for its publications; Kat Gordon brought the 3 Percent conference to New York; and Theranos’ CEO Elizabeth Holmes spoke at the Fortune Global…

Facetime: Photos From New York Fashion Week

Anna Wintour, Penelope Cruz, Dana Walden and more

New York Fashion Week brought out media and advertising royalty; Adweek’s Media Plan of the Year celebration was held at DigitasLBi; and Empire’s Season 2 premiere was a star-studded celebration.