Topic: Hearst

Hearst to Introduce Company-Wide Editorial Awards

Inaugural ceremony will be held in April

For the past several years, Hearst has handed out its annual Tower Awards to the magazines boasting the strongest business performance. This coming spring, the publisher will also start honoring…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks

The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

Hearst Announces Winners of Company-Wide Tower Awards

Honorees include Good Housekeeping, Town & Country

This past Monday at Hearst's yearly company-wide sales meeting, Hearst Magazines president, marketing and publishing director Michael Clinton announced the winners of the Tower Awards, which are given annually to…

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

Next Issue Media Hires a Creative Agency

Eleven to break first campaign later this year

Next Issue Media, a start-up technology company founded by publishers such as Condé Nast, Hearst, Meredith and Time Inc., has hired Eleven to lead its creative efforts. Next Issue offers an…

Hearst's TrendingNY Kicks Off Four-Week Test Run

Weekly magazine aimed at millennial women

               New York women will be getting a pleasant surprise on their way to work this morning. Starting today, Hearst will begin handing out copies of its newest print product,…

Hearst Boasts Biggest September Ever

Elle, Marie Claire, Bazaar break records, again

Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking…

Oprah Will Send You a Birthday Card if You Buy a Premium Subscription to O

Hoping to boost circ with new tiered model

In print’s eternal quest to make up for declining circulation and advertising revenue, the possibilities of premium subscription plans have become a particular source of interest. Hearst’s O, the Oprah Magazine… Relaunches With Male Models and Popsicles

New site will be the template for all Hearst brands

Every women’s magazine loves a good makeover story. Today, Cosmopolitan’s website was the recipient of its own head-to-toe revamp, which will eventually be the template upon which all of Hearst’s…