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Topic: Hasbro

Hasbro Transforms Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

October 15, 2012, 12:03 AM EDT

The Hub Hires a New CMO NFL Network vet Kaplan to oversee marketing at kids' network

Discovery Communications' joint venture with Hasbro, The Hub, has tapped Dena Kaplan to join its team as the company's new chief marketing officer. Kaplan hails from NFL Network and will…

July 2, 2012, 5:25 PM EDT

Did Ads for Mr. Potato Head Mess Up Our Kids for Good? How toy marketing changed the culture

Mr. Potato Head is such a boob tuber. Turns out everyone's favorite spud, who just turned 60, was, according to Hasbro, the first toy ever promoted with a TV commercial.…

May 2, 2012, 9:35 AM EDT

Discovery's The Hub Ponies Up The network, a joint venture with Hasbro, sees redux of Gen X-targeted kids shows as a way to appeal to today's young demos

Under her cardigan, Margaret Loesch is wearing a black T-shirt with a cartoon pony on it. The pony, eyes closed, smile wide, appears to be cheering in a moment of…

March 5, 2012, 12:07 AM EST

Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors Marketer caters to nerds at expo

The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose…

February 13, 2012, 8:33 PM EST

Hasbro to Produce Zynga-Inspired Toys, Games First products will roll out this fall

It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed to…

February 9, 2012, 3:28 PM EST

'60s Ad for Hasbro's Pie Face: 'You'll Never Know When You'll Be Hit!'

With pie attacks all the rage again, perhaps Hasbro will bring back Pie Face, the 1960s game that challenged children to hit themselves in the face with whipped-cream pies. "Turn…

July 19, 2011, 12:43 PM EDT

Trivial Pursuit ponders which sex is smarter

Hasbro is pitting the lads against the lasses in a new campaign for its Trivial Pursuit board game that aims to determine, once and for all, which group is more…

November 5, 2009, 11:33 AM EST