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Topic: Hasbro

Big Account Wins Make Grey the 2013 Global Agency of the Year

Strategic and creative renaissance under CEO Jim Heekin

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New…

Watch This Vintage 80s Teen Ad for 'Get In Shape Girl'

VideoWatch's Stupid Awesome video of the week

Hasbro's Get in Shape Girl was undoubtedly "so appealing." And you'll have trouble not belting out the theme song after watching this vintage 80s ad. Come for the ahead-of-its-time respect for the…

Grey Wins Hasbro Brands

Incumbent Uproar also competed

Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar. The win is a homecoming for Grey, which worked for the…

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

First TV Commercial for Monopoly's New Cat Game Piece Is Somewhat Anti-Cat

Get off the board already!

Your cat loves board games, just not the same way you do. Your beloved feline wants to scatter all the pieces and then park her furry bum in the middle…

Agency Founder Patrick McGrath Dies

New York shop began in a suite at the Plaza Hotel

Patrick McGrath, co-founder and former CEO of Jordan Case McGrath, died Saturday from complications related to prostate cancer at the age of 79. He lived in Pelham Manor, N.Y., and…

Hasbro Transforms

Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

The Hub Hires a New CMO

NFL Network vet Kaplan to oversee marketing at kids' network

Discovery Communications' joint venture with Hasbro, The Hub, has tapped Dena Kaplan to join its team as the company's new chief marketing officer. Kaplan hails from NFL Network and will…

Did Ads for Mr. Potato Head Mess Up Our Kids for Good?

How toy marketing changed the culture

Mr. Potato Head is such a boob tuber. Turns out everyone's favorite spud, who just turned 60, was, according to Hasbro, the first toy ever promoted with a TV commercial.…

Discovery's The Hub Ponies Up

The network, a joint venture with Hasbro, sees redux of Gen X-targeted kids shows as a way to appeal to today's young demos

Under her cardigan, Margaret Loesch is wearing a black T-shirt with a cartoon pony on it. The pony, eyes closed, smile wide, appears to be cheering in a moment of…

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