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Topic: Hasbro

Hasbro Put the D'oh! in Play-Doh on Christmas With This Penis-Shaped Toy

Brand promises a redesign

We posted our list of 2014's biggest brand fails in mid-December, but there was still time for a late entrant—Hasbro's Play-Doh, which slid in under the wire with a Christmas…

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks

The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

G.I. Joe-Themed Episode of Community Is Packed With Retro Awesomeness

Fake ads, fake PSA, real entertainment

NBC's Community regularly pays tribute to its characters' pop culture obsessions, but it still came out of left field when the last episode focused on protagonist Jeff's love of G.I.…

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

OMD Has Been Selected the Global Media Agency of the Year [Updated]

Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

Big Account Wins Make Grey the 2013 Global Agency of the Year

Strategic and creative renaissance under CEO Jim Heekin

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New…

Watch This Vintage 80s Teen Ad for 'Get In Shape Girl'

VideoWatch's Stupid Awesome video of the week

Hasbro's Get in Shape Girl was undoubtedly "so appealing." And you'll have trouble not belting out the theme song after watching this vintage 80s ad. Come for the ahead-of-its-time respect for the…

Grey Wins Hasbro Brands

Incumbent Uproar also competed

Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar. The win is a homecoming for Grey, which worked for the…

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