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Topic: Gum

Dentyne Ice spot says gum is like a condom

McCann Erickson is rolling out a new spot for Dentyne that compares gum with condoms. Using the tagline "Practice safe breath," the commercial shows a trio of men…

March 4, 2010, 10:34 AM EST

Orbit's roaming mouth is bit of a clean freak

Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around…

November 18, 2009, 10:23 AM EST

Hold on to your hairpiece with Stimorol gum

This spot by Ogilvy in Cape Town, South Africa, for Stimorol "Air Rush" gum manages to transcend its hackneyed office-humor setup through sheer unabashed silliness. The new employee's finger-pistol bit…

October 29, 2009, 11:45 AM EDT

Dentyne Ice kills smelly, smoking-gun squid

This unsettling Dentyne Ice ad from Thailand has it all: a cheating husband, a jealous wife and a giant, horrible squid. The sea beast represents the man's sushi-breath from a…

October 22, 2009, 10:08 AM EDT

Trident gum leaves dentist, finds happiness

Trident may be the gum recommended by four out of five dentists, but lately it's been making a much softer sell—that it's just "A little piece of happy." What exactly…

August 6, 2009, 10:45 AM EDT

Bouncy Mentos eaters guaranteed to irritate

Mentos used to make quirky commercials for its mints that everybody liked. What I mean is: The spots were popular. The candy, not so much. Now, to launch Mentos Gum…

May 8, 2009, 10:11 AM EDT

Chris Brown, Wrigley might not last forever

Yesterday, following serious allegations that Chris Brown beat the snot out of his outrageously hot girlfriend Rhianna right before the Grammy Awards, causing both of them to cancel their performances,…

February 10, 2009, 3:34 PM EST

Stop wasting your life online, says Dentyne

Can you surf the Web and chew gum at the same time? Perhaps, but you'll be wasting your time. That's according to Dentyne, which has a bunch of posters up…

September 17, 2008, 12:18 PM EDT

Chew on an eyeful of Trident's latest gum

Syd Brak whips up this perfectly lovely retro illustration for Trident Chocolate Mint gum, and then JWT London (in the spirit of TBWA’s Pioneer Kuro ads) goes and gives the…

August 8, 2008, 1:08 PM EDT

Chew Trident, have a fabulous/terrible day

A lot can happen to you in a short time when you chew a piece of Trident gum. In a matter of 40 seconds, judging by this new commercial by…

July 25, 2008, 1:01 PM EDT