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Topic: GSD&M

Northwestern Mutual Picks a New Lead Agency

GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

Agency's Speakeasy Aligns With SXSW's 'Dark Austin'

Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

Firehouse Combines Business Consulting With Advertising Work

Dallas-based boutique promotes local farmers

Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency Where Dallas offices Farmers markets…

OMD Wins Walgreens’ Media Account

Omnicom agency unseats incumbent Starcom

Walgreens has tapped OMD as its new media planning and buying agency after a review in which the incumbent, Publicis Groupe’s Starcom, defended. The shift follows the retailer’s selection of OMD’s…

Stainmaster Shifts to GSD&M [Updated]

New shop inherits account from Havas Worldwide

Stainmaster carpet has found a new home. The company shifted its creative and media business to GSD&M after a review, the agency has confirmed. Annual media spending is estimated at $15…

Walgreens Reviews $200M+ Media Account

Incumbent Starcom is expected to defend

Walgreens is reviewing its media planning and buying business, sources said. The retailer spent more than $203 million in media two years ago and nearly $190 million in the first nine…

eHarmony Changes Media, Creative Agencies

Move to Ocean Media, Handmade Productions

Matchmaking website eHarmony.com has rekindled its relationship with Ocean Media. After nearly two years of working with Omnicom’s OMD, the online dating site has gone back to its previous media…

Meet Pumpkin-Headed Turkey Claus, King of Holiday Shopping Mascots!

RetailMeNot mocks the hand that feeds it

Daily-deal sites are a dime a dozen, but how many have their own holiday? RetailMeNot.com has invented OctoNovemCember, a magical time of year when Pumpkin-Headed Turkey Claus travels the Web…

The Spot: Frequent Fliers

Southwest Airlines knocks people around to illustrate the perils of business travel

IDEA: You are now free to move about the obstacle course—but be ready to get punched and pushed into a sea of grubby water or a pit of scorching foam.…

Barbasol, Pure Silk Find a New Agency

First ads are expected to break in Q4

A vintage shaving cream brand has found a new home. Barbasol—and sister brand Pure Silk—have landed at GSD&M in Austin, Texas, after a review. The new agency succeeds Xtreme Creative in Phoenix,…

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