Topic: GSD&M

Why Today's Ad Agencies Are Reluctant to Call Themselves 'Ad Agencies'

As services and marketing channels expand, no one wants to sound limited

New-model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; the disruption company. Do these bursts of jargon sound familiar? PepsiCo marketing executive Brad Jakeman earned…

Avocados From Mexico Will Return to the Super Bowl After This Year's Surprise Hit

Brand scored big with 'First Draft Ever' campaign

Avocados From Mexico will make its second Super Bowl appearance, returning to the world's most-watched TV event after enjoying surprise success during the big game in February with an ad…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Christopher Guest Returns With More Hilarious Best in Show Spoofs for PetSmart

A coddled shih tzu and his loony owners

During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more. The new material from GSD&M is particularly reminiscent of…

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…

How Austin's Biggest Agency Threw One of the Best Parties at SXSW [Video]

Check out our behind-the-scenes tour of GSD&M's big night

Best known lately for Petsmart's perfectly bizarre spot and an irreverent Avocados from Mexico Super Bowl ad, GSD&M is one of the more versatile agencies in the industry. And being…

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads

Anna Faris, Jennifer Coolidge star

If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. The brand, with agency GSD&M, hired the writer, actor and filmmaker…

The Story Behind Avocados From Mexico's Surprise Super Bowl Hit

Produce group generated big buzz and may return next year

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's…