Topic: Gsd&m Idea City

Air Force Ad Stretches the Definition of 'Not Science Fiction'

The U.S. Air Force continues the "It's Not Science Fiction" campaign with a new post-apocalyptic epic highlighting the service's medical rescue missions. Created by GSD&M and directed by Phil Joanou,…

July 5, 2011, 1:32 PM EDT

Betty White Prank Calls People, Ogles Hunk for AARP

AARP has snagged Betty White to front its new campaign telling our seniors to "get over it" and join the retirement organization, even though it might make them feel old.…

June 16, 2011, 2:09 PM EDT

Southwest's bag cops stake out competitors

Southwest is back to bagging on its competitors for luggage fees in GSD&M's new campaign, "Good Cop Bag Cop," with spots running pretty heavily during NFL games. The ads,…

September 20, 2010, 3:45 PM EDT

Ex-smokers are awkward, dangerous people

I don't really understand where these new "Become an ex" anti-smoking spots (from American Legacy, the NATC, the Ad Council and GSD&M Idea City) are coming from. The…

February 25, 2010, 11:07 AM EST

Smokers are weirdos in BecomeAnEx spots

Although its youth-targeted "Truth" anti-smoking ads are better known, American Legacy also has an "Ex" initiative, designed to convert adults who smoke into ex-smokers. GSD&M Idea City has a couple…

November 12, 2009, 8:52 AM EST

Don Draper covetously eyes BMW's 3 Series

Because the world needed more people talking about Mad Men, BMW sponsored the season premiere and put together this classy, mostly period-accurate ad for Vanity Fair, from GSD&M Idea…

August 24, 2009, 7:53 AM EDT

Southwest thumbs its nose at the recession

Southwest Airlines is done living in the past! Its new ads tell people to get their bags, because "it's on." Normally, "it" can't be "on" unless someone gets served first.…

June 3, 2009, 10:54 AM EDT

Enjoy this lovely fake winter with L.L. Bean

There are two points of interest in this unabashedly sappy GSD&M Idea City holiday spot for L.L. Bean. One is the appearance of page numbers all around the family's…

December 2, 2008, 7:56 AM EST

Unscrew yourself for brighter days ahead

"Unscrew America" could work as a slogan for most of the remaining presidential candidates. But it's been snapped up by GSD&M Idea City for a pro-bono campaign aimed at…

February 12, 2008, 9:06 AM EST

Beware the giant, cozy marijuana cocoon

GSD&M has created a couple of new spots for the Partnership for a Drug-Free America. One is pretty ordinary, showing a couple of teens who are burning their possessions,…

January 24, 2008, 10:03 AM EST