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Topic: Groupon

Three Years After Disastrous Super Bowl Ad, Groupon Returns to TV Straightforward new work leaves 'Tibet' behind

After running one of the most widely reviled ads in recent Super Bowl history, Groupon today launched its first TV spot since 2011.  Created in partnership with crowdsourcing agency Victors &…

April 3, 2014, 12:09 PM EDT

Taking Gaming to Hollywood [Video] These are the stories you should know about

Today, Ubisoft takes gaming to Hollywood, brands troll their customers and Chris Heine gives us a SXSW preview.  Links: Meet the Woman Behind Assassin's Creed A Marketer's Guide to SXSW Year of the Troll:…

February 24, 2014, 2:40 PM EST

Year of the Troll: Brands Learn to Love Messing With Consumers But are they risking trust?

Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president? When each of these…

February 23, 2014, 9:46 PM EST

Groupon Buys Ideeli for $43 Million Continues daily deals dominance

Groupon has purchased fashion discounts firm Ideeli for $43 million in cash, the companies have announced. Six-year-old Ideeli employs 150 staffers that are mostly situated in its New York headquarters,…

January 13, 2014, 11:33 AM EST

Why Post-O'Shaughnessy LivingSocial Might Not Be Dead In Its Tracks Closer to profitability than folks realize, source says

Tim O'Shaughnessy has announced that he will step aside as CEO of LivingSocial after co-founding the company in 2007. Per O'Shaughnessy's letter posted today via the firm's blog, the struggling…

January 10, 2014, 4:09 PM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers Holidays survey doesn't bode well for economy, but could be good for Groupon, LivingSocial

Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week. That's according to DDB Worldwide's new research,…

November 21, 2013, 11:28 AM EST

Infographic: Holiday Guide to Mobile Marketing Stats show emerging space should be bigger than ever this year

With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" occurred sometime in the last several…

November 19, 2013, 11:44 AM EST

Groupon Debuts Its Own Affiliate Marketing Platform Self-service and analytics for deals blogs

In recent years, Groupon's been teaming up with 100,000 deals and coupon bloggers to run commission-based ads on their sites. Today, the Chicago-based company announced Groupon Partner Network (GPN), a…

August 19, 2013, 11:00 AM EDT

Groupon Launches High-End Restaurant Reservation Service 'Reserve' is OpenTable competitor

Groupon today has launched an OpenTable-like feature called Groupon Reserve that lets consumers book restaurant tables at double-digit percentage discounts. The service will run via technology from Savored.com, which Groupon…

July 1, 2013, 11:51 AM EDT

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