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Topic: Grey Advertising

Grey Group Wants to Turn Innovative Ideas Into Businesses

Volvo's Life Paint a prime example

Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue. To do this, the New…

This Auto-Loan Brand's Colognes Can Help Anyone Smell Like a Dirty Pickup Truck

Sadly, they're not for sale

Old Spice gave us "The Man Your Man Could Smell Like." But what if you'd rather reek like a dusty old pickup rather than an average guy armed with a…

Grey, Canon and Daredevil Nik Wallenda Seek Out the Rebel in All of Us

Guinness record-holder launches new campaign

At one time or another, we'd all like to fancy ourselves as rebels. But how rebellious are we, really? Twenty-five years ago, Canon launched the EOS Rebel SLR camera with the help…

Grey New York Makes a Splash in the Talent Pool with New TLC Unit

Department will handle casting and talent management

Grey New York is expanding its services by launching a new department focused on a unique sort of skill set: talent management. The agency started Grey TLC—or Talent, Licensing and Casting…

New Whitney Museum Wants to Fit Into Its Neighborhood

Grey showcases iconic artwork at Meatpacking District home

The Whitney Museum of American Art has never done much branding, allowing its longtime Marcel Breuer-designed home—a Modernist hulk at architectural odds with its posh Upper East Side surroundings—to explain…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

This Is How the NFL Is Getting Butts Back in the Bleachers

Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

DirecTV Turns to Fans for 'Cable Effects' Ad

Satellite TV provider asks public for their stories

Fed up with cable? DirecTV wants to hear your frustration. The satellite TV provider is asking fans for suggestions for its new "Cable Effects" storyline. A panel of judges will review…

TNT's 'Dallas' Is Opening a Gas Station in Manhattan [Updated]

The Ewings invade Gotham on Monday

Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s…

CVS Narrows Creative Search to Finalists

Incumbent Arnold among them

CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe…

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