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Topic: Got Milk?

In Clever Extension of 'Got Milk?' Boy Scouts Sell the Perfect Complement for Girl Scout Cookies

A simple idea that only took 100 years

Eating cookies without milk is like enjoying a spoonful of peanut butter without a heavy dose of chocolate. It doesn't make sense and leaves you feeling completely empty inside. And yet…

'Got Milk?' Broadens Its Palate, Pairing With Sweet and Spicy Foods in Beautiful New Ads

Plus, the first ad soundtrack by Flight of the Conchords

Remember when you took the first bite of that rich, face-melting curry, and boy was it delicious—but pretty please, would somebody hurry up and get you a glass of milk,…

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads

Tackling sales slump with comedy and drama

There was major media hubbub earlier this year about the death of the "Got milk?" campaign. But while it's no longer being used nationally by the Milk Processor Education Program…

20 Years of 'Got Milk?'

How such a boring product got such a classic advertising campaign

—Jeff Goodby of Goodby, Silverstein & Partners wrote "got milk?"—one of the greatest marketing taglines ever. Here, he looks back at the campaign on its 20th anniversary. It is perhaps the…

The 30 Best Things Goodby, Silverstein & Partners Produced in Its First 30 Years

The alumni's master list

Today is the 30th anniversary of San Francisco's Goodby, Silverstein & Partners, one of the most brilliant creative ad agencies in the history of the business. To celebrate, GSP decided…

Maggie Gyllenhaal Does First-Ever Latte 'Got Milk?' Ad

'C'est magnifique!' says the actress

Maggie Gyllenhaal gets all French in her new "Got milk?" ad—the first ever to promote milk for your latte. "Ooh La Latte," says the copy. "Start your day with something…

'Got Milk?' PMS Ads Spoofed Again, in Animal-Rights Campaign

The "Got milk?" PMS parodies continue. This time, an animal-rights group is alleging cow abuse in the milk industry. Check out the blood spattered on the milk containers—you'd expect that…

'Got Milk?' Pulls PMS Campaign Early, Yet Calls It a Success

The California Milk Processor Board is scrapping its controversial "Got milk?" ads positioning the product as a cure-all for PMS symptoms (and the raging, irrational creatures who exhibit them). This…

6 'Got Milk?' Ads Even More Sexist Than the PMS Ones

The commotion over the new "Got milk?" ads, which present the product as an antidote to hellishly PMS-ing women, has mostly subsided. But here comes Funny or Die to stir…

Got PMS? Have a Glass of Milk, You Crazy Bitch

Today's deep, patient sigh goes out to the California Milk Processor Board and Goodby, Silverstein & Partners for their new "Got milk?" campaign positioning milk as a cure-all for the…

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