Got Milk? | Adweek Got Milk? | Adweek
Advertisement

Topic: Got Milk?

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads Tackling sales slump with comedy and drama

There was major media hubbub earlier this year about the death of the "Got milk?" campaign. But while it's no longer being used nationally by the Milk Processor Education Program…

August 21, 2014, 12:03 PM EDT

20 Years of 'Got Milk?' How such a boring product got such a classic advertising campaign

—Jeff Goodby of Goodby, Silverstein & Partners wrote "got milk?"—one of the greatest marketing taglines ever. Here, he looks back at the campaign on its 20th anniversary. It is perhaps the…

October 25, 2013, 2:06 PM EDT

The 30 Best Things Goodby, Silverstein & Partners Produced in Its First 30 Years The alumni's master list

Today is the 30th anniversary of San Francisco's Goodby, Silverstein & Partners, one of the most brilliant creative ad agencies in the history of the business. To celebrate, GSP decided…

April 15, 2013, 11:58 AM EDT

Maggie Gyllenhaal Does First-Ever Latte 'Got Milk?' Ad 'C'est magnifique!' says the actress

Maggie Gyllenhaal gets all French in her new "Got milk?" ad—the first ever to promote milk for your latte. "Ooh La Latte," says the copy. "Start your day with something…

September 23, 2011, 11:49 AM EDT

'Got Milk?' PMS Ads Spoofed Again, in Animal-Rights Campaign

The "Got milk?" PMS parodies continue. This time, an animal-rights group is alleging cow abuse in the milk industry. Check out the blood spattered on the milk containers—you'd expect that…

July 28, 2011, 11:49 AM EDT

'Got Milk?' Pulls PMS Campaign Early, Yet Calls It a Success

The California Milk Processor Board is scrapping its controversial "Got milk?" ads positioning the product as a cure-all for PMS symptoms (and the raging, irrational creatures who exhibit them). This…

July 21, 2011, 3:46 PM EDT

6 'Got Milk?' Ads Even More Sexist Than the PMS Ones

The commotion over the new "Got milk?" ads, which present the product as an antidote to hellishly PMS-ing women, has mostly subsided. But here comes Funny or Die to stir…

July 20, 2011, 11:28 AM EDT

Got PMS? Have a Glass of Milk, You Crazy Bitch

Today's deep, patient sigh goes out to the California Milk Processor Board and Goodby, Silverstein & Partners for their new "Got milk?" campaign positioning milk as a cure-all for the…

July 12, 2011, 2:58 PM EDT

Green Lantern's Superhuman Strength Surely Isn't From Milk

Ryan Reynolds put on his Green Lantern gear and donned a milk mustache for this "Got milk?" ad, which will appear in DC comics this week. Just when people were…

May 25, 2011, 9:33 AM EDT

'Got milk?' dentist's job is like pulling teeth

Goodby, Silverstein & Partners' latest "Mootopia" spot in the "Got milk?" campaign is headed straight to dentists' offices in California. The 60-second spot—featuring a Mootopia dentist who's bored because…

July 2, 2010, 12:56 PM EDT

Advertisement