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Topic: GoPro

GoPro Launches Its First Scripted TV Ad, Part of Its Biggest Global Campaign to Date

But it still incorporates user-generated content

For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl. But today, it's launching…

This GoPro User Created an Oddly Intimate Video From the Bits That Usually Get Edited Out

Capturing those awkward beginnings and ends

If you've ever recorded yourself, you know that there are few things more awkward and vulnerable than those first and last moments. Even if you're comfortable on camera, there's a singular…

Animals Try Extreme Sports in GoPro's Fun Ad Tied to The Secret Life of Pets

Mostly in pursuit of food

You probably know your pug's idea of a good time is snatching a hot dog from some hapless man. You might not know the lengths to which your pug is…

Red Bull and GoPro Team Up to Create More High-Flying Videos

Exclusive deal dramatically expands relationship

Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways. For starters, Red Bull is now…

GoPro's Regional Super Bowl Ad Shows Adventurous Users Hitting Slopes and Hugging Bears

30-second spot set to the Ramones

GoPro has its own Big Game message: "Let's go!" The camera maker known for filming extreme sports and hobbies plans to run a regional Super Bowl ad this weekend (for the second…

Periscope Is Now Livestreaming GoPro Footage

Just in time for the X Games

Action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope.  In a post this morning on Medium, the livestreaming app owned by Twitter announced the…

GoPro CEO Says Someday Soon, Its YouTube Videos Could Have VR Viewing Options

Brand is ready to move swiftly as headsets hit the market

GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips. During YouTube…

5 Fun Tech Devices to Get You Through the Winter

Plus a jacket that transforms into a travel pillow

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera,…

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

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