Topic: GoPro

This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart

Plus, the perfect luggage solution for frequent travelers

This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:

Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Disney and NBC among first to test it

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to…

Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome

Real-time views from adventure seekers

Livestreaming app looks to add high-flying punch to its offering  OK, Periscope—your move. Meerkat today revealed a feature that allows its mobile-app users to employ GoPro's high-definition cameras for their livestreams. Now,…

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

This Week’s Must-Haves: An Electric Board That'll Amp Up Your Golf Game

Plus, a smart fitness pack

This week, the Adweek staff is highlighting must-have items including an affordable activity tracker, a smart soccer ball and an electric board for your golf game. Take a look!

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

These Award-Winning Drone Photos Show How Everything Looks Cooler From Above

Dronestagram names contest winners

There's nothing like a good dronie—the unique perspective, the otherworldly imagery and the fun of a selfie. So, when users of Dronestagram, an app devoted to drone photography, were asked…

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

This Week’s Must-Haves: Sony's New ActionCam Takes on GoPro

Plus, über-luxe headphones, self-watering plants and more

This week, the Adweek staff is highlighting must-have items including noise-isolating headphones, a limited-edition fragrance and a shelf that automatically waters your plants. Take a look!