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Topic: GoPro

This Week’s Must-Haves: Sony's New ActionCam Takes on GoPro

Plus, über-luxe headphones, self-watering plants and more

This week, the Adweek staff is highlighting must-have items including noise-isolating headphones, a limited-edition fragrance and a shelf that automatically waters your plants. Take a look! 

This Guy Decided to Turn His Boring Office Job Into an Exhilarating GoPro Ad

Or at least a celebration of monotony

GoPro has spared no expense in traveling the world to create pulse-pounding footage that reminds us we're living hollow lives devoid of excitement. Now, an everyman office drone has decided…

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

Top 10 Branded Videos: GoPro Shows It Doesn't Need Jaw-Dropping Footage to Create Buzz

These kooky owls are enough

It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ…

Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It

The Gap releases a micro-series made for repeat

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way…

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better

A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

Here Are the Top Branded Instagram Videos of 2014

The Washington Post's panda was a surprise winner

Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's…

Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge

Nike, Forever 21 and Ellen lose fake fans by the hundred thousand

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas…

Here Are This Year's Digital Hot List Winners

Instagram, Netflix, TMZ lead 2014's tech roster

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