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Topic: GoPro

Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome

Real-time views from adventure seekers

Livestreaming app looks to add high-flying punch to its offering  OK, Periscope—your move. Meerkat today revealed a feature that allows its mobile-app users to employ GoPro's high-definition cameras for their livestreams. Now,…

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

This Week’s Must-Haves: An Electric Board That'll Amp Up Your Golf Game

Plus, a smart fitness pack

This week, the Adweek staff is highlighting must-have items including an affordable activity tracker, a smart soccer ball and an electric board for your golf game. Take a look!

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

These Award-Winning Drone Photos Show How Everything Looks Cooler From Above

Dronestagram names contest winners

There's nothing like a good dronie—the unique perspective, the otherworldly imagery and the fun of a selfie. So, when users of Dronestagram, an app devoted to drone photography, were asked…

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

This Week’s Must-Haves: Sony's New ActionCam Takes on GoPro

Plus, über-luxe headphones, self-watering plants and more

This week, the Adweek staff is highlighting must-have items including noise-isolating headphones, a limited-edition fragrance and a shelf that automatically waters your plants. Take a look! 

This Guy Decided to Turn His Boring Office Job Into an Exhilarating GoPro Ad

Or at least a celebration of monotony

GoPro has spared no expense in traveling the world to create pulse-pounding footage that reminds us we're living hollow lives devoid of excitement. Now, an everyman office drone has decided…

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

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