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Topic: GoPro

Periscope Is Now Livestreaming GoPro Footage

Just in time for the X Games

Action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope.  In a post this morning on Medium, the livestreaming app owned by Twitter announced the…

GoPro CEO Says Someday Soon, Its YouTube Videos Could Have VR Viewing Options

Brand is ready to move swiftly as headsets hit the market

GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips. During YouTube…

5 Fun Tech Devices to Get You Through the Winter

Plus a jacket that transforms into a travel pillow

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera,…

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

GoPro's Year-in-Review Ad Is Action Packed With Sports, Kids and at Least One Undead Kitten

All shot on a Hero4

GoPro's Year in Review video for 2015, comprised of footage shot entirely on its Hero4 camera, features a little bit of everything: snowboarding, skateboarding, skydiving, rugby, people jumping in unison…

GoPro's First Drone, Due Out in 2016, Will Be Called 'Karma'

Flying robot is uplifting news for investors

GoPro recently said it will debut its first drone in early 2016, and now the company has announced the brand name—Karma. On Wednesday, the company made the revelation by pushing a one-minute…

With Amazon Fire, GoPro Adds Another Platform for Its Insane Videos

Tech company continues expansion

Continuing its goal of becoming a full-fledged media company, GoPro has expanded its streaming channel to Amazon's Fire TV and Fire TV stick platform. Rollout to Amazon's customers will begin today…

Marketing on Reddit Is Scary, But These Success Stories Show Big Potential

Survival tips for some of social's toughest terrain

Reddit is often called "the front page of the Internet," but for many brands it's remained a no-go zone, given the likelihood of getting flamed or trolled by anonymous users.…

GoPro Debuts an Awards Platform That Could Mean Serious Cash for Content Creators

$5,000 for best edited clip, for example

GoPro is announcing a weekly program today that awards cash to content creators, including $500 for best photo, $1,000 for top uncut video and $5,000 for best edited clip. All…

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