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Topic: Google Wallet

Here's Everything You Need to Know About Mobile Payments

It's a complicated mess, to say the least

During this week's Mobile World Congress in Spain, Google announced it is getting into mobile payments with a technology called Android Pay that lets people buy things by tapping their phones…

As Mobile Payment War Grows, Men's Wearhouse Reveals Big Marketing Stats

Expects mobile to increase 2015 revenue by seven figures

At the same time Google and Samsung are scooping up startups to build out a mobile payment system that competes with Apple, new data from retailers reveals some initial success…

30% of Those Who Save Pep Boys Coupons to Passbook Use Them

High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

Can Apple Win Over Retailers With Its Digital Wallet?

Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

Millennials Abandon Cash for Mobile Payment Apps

Venmo gives competitors a run for their money

If trends among millennials are any indication, cash, checks and credit cards could all be going the way of the passenger pigeon. As Bloomberg points out, mobile payment apps like eBay's…

Banking Mobile Apps Used by 58% of Consumers

IAB-led study shows power of virtual wallet

The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available,…

The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

Facebook Card's Big Implications for Advertising, Shopping

New gift card business could help tie online ads and offline purchases

During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…

Starbucks Orders Double Shot of Square

Coffee giant grows partnership with Jack Dorsey's startup

Starbucks is selling Square's mobile card readers for $10 in the coffee retail giant's 7,000 locations nationwide, extending the companies' budding partnership. The readers let users accept credit and debit…

The iPhone 5 May Have Just Made Mobile Coupons Real

That mythical mobile Starbucks pop up may be coming, courtesy of iPhone's Passbook

Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s…

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