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Topic: Google Wallet

30% of Those Who Save Pep Boys Coupons to Passbook Use Them High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

September 12, 2014, 9:50 AM EDT

Can Apple Win Over Retailers With Its Digital Wallet? Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

September 11, 2014, 12:02 PM EDT

Millennials Abandon Cash for Mobile Payment Apps Venmo gives competitors a run for their money

If trends among millennials are any indication, cash, checks and credit cards could all be going the way of the passenger pigeon. As Bloomberg points out, mobile payment apps like eBay's…

August 18, 2014, 4:08 PM EDT

Banking Mobile Apps Used by 58% of Consumers IAB-led study shows power of virtual wallet

The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available,…

April 11, 2013, 9:00 AM EDT

The Best (and Worst) Brand Extensions Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

February 4, 2013, 3:56 AM EST

Facebook Card's Big Implications for Advertising, Shopping New gift card business could help tie online ads and offline purchases

During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…

January 31, 2013, 3:32 PM EST

Starbucks Orders Double Shot of Square Coffee giant grows partnership with Jack Dorsey's startup

Starbucks is selling Square's mobile card readers for $10 in the coffee retail giant's 7,000 locations nationwide, extending the companies' budding partnership. The readers let users accept credit and debit…

January 3, 2013, 4:42 PM EST

The iPhone 5 May Have Just Made Mobile Coupons Real That mythical mobile Starbucks pop up may be coming, courtesy of iPhone's Passbook

Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s…

September 13, 2012, 12:00 AM EDT

Google Wallet Gets Limited Release New app lets you pay by smartphone

Google has launched its mobile payments service, Google Wallet, on Sprint’s network in the US. The new app lets you pay for products by swiping your smartphone against a card…

September 20, 2011, 6:22 AM EDT

Google Wallet Lets You Pay With Your Smartphone Credit cards could be a thing of the past

Thanks to the Google’s latest venture, you’ll never have to worry about forgetting your wallet again. Today, Google announced that it has partnered with Citi, MasterCard, First Data, and Sprint…

May 26, 2011, 3:46 PM EDT

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