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Topic: Google Glass

Top 10 Reasons Not to Buy Google Glass

Consumer Watchdog raises privacy, safety and vanity concerns

Google Glass goes on sale for one day today, stoking fears among privacy hawks that the wearable tech is a menace to consumer privacy. The one-day limited sale is part of…

72% of Americans Won't Wear Google Glass Because of Privacy Worries

Distractibility also an issue, according to new study

It’s not Google Glass’ nerdy aesthetics, somewhat douchey reputation or lofty price tag that will prevent a whopping 72 percent of Americans from donning the headset of the future—it’s concerns…

Google Interface May Change Smartwatch Game

Wearable software becomes available to developers

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant…

Wearable Tech Is the New Social at SXSW

Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

Facial Recognition Rises to the Fore of Washington's Privacy Debate

Ahead of meeting, Franken asks NameTag to delay launch

Facial recognition is about to become central to the debate about consumer privacy. On Thursday, more than 120 participants representing businesses, social media, advertising, privacy advocates, policymakers—anyone who has an interest…

Federal Agents Descend on Google Glass Wearer

Dragged off in middle of movie for harmless gadget

Federal agents interrogated a Google Glass enthusiast for wearing his computerized eyewear in a movie theater, according to reports. The Department of Homeland Security's U.S. Immigration and Customs Enforcement arm questioned…

The Best Brand Extensions of 2013

Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

Wearable Tech, From Head to Toe

We're way past Google Glass at this point

In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and…

Ad of the Day: Samsung Unwraps Awesomely Bad Smartwatch Spot

Meet the Galaxy Geardo

This new Samsung web ad introduces us to a new brand of technology stalker: Meet the Galaxy Geardo. He's the epitomy of what frightens people about the wearable future, made…

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