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Topic: Google Glass

Brands and Agencies Are Starting to Experiment With Google Glass Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

March 2, 2014, 10:41 PM EST

Facial Recognition Rises to the Fore of Washington's Privacy Debate Ahead of meeting, Franken asks NameTag to delay launch

Facial recognition is about to become central to the debate about consumer privacy. On Thursday, more than 120 participants representing businesses, social media, advertising, privacy advocates, policymakers—anyone who has an interest…

February 6, 2014, 9:35 AM EST

Federal Agents Descend on Google Glass Wearer Dragged off in middle of movie for harmless gadget

Federal agents interrogated a Google Glass enthusiast for wearing his computerized eyewear in a movie theater, according to reports. The Department of Homeland Security's U.S. Immigration and Customs Enforcement arm questioned…

January 21, 2014, 5:09 PM EST

The Best Brand Extensions of 2013 Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

January 14, 2014, 12:51 AM EST

Wearable Tech, From Head to Toe We're way past Google Glass at this point

In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and…

January 5, 2014, 8:47 PM EST

Ad of the Day: Samsung Unwraps Awesomely Bad Smartwatch Spot Meet the Galaxy Geardo

This new Samsung web ad introduces us to a new brand of technology stalker: Meet the Galaxy Geardo. He's the epitomy of what frightens people about the wearable future, made…

December 23, 2013, 2:34 PM EST

Solar Power Firm Shows Google Glass May Not Be So Douchey After All Plans to equip its entire service tech team with the device

Sullivan Solar Power's field technicians are currently taking turns using its Google Glass device to administer service calls around Southern California. And it is in their interest to absorb the…

December 16, 2013, 4:01 PM EST

Consumer Study Suggests Apple's iBeacon Could Work for Retailers Says most of us are OK with sharing location

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones. But there has recently been chatter suggesting that the…

December 13, 2013, 1:23 PM EST

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

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