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Topic: Google Glass

The Best Brand Extensions of 2013 Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

January 14, 2014, 12:51 AM EST

Wearable Tech, From Head to Toe We're way past Google Glass at this point

In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and…

January 5, 2014, 8:47 PM EST

Ad of the Day: Samsung Unwraps Awesomely Bad Smartwatch Spot Meet the Galaxy Geardo

This new Samsung web ad introduces us to a new brand of technology stalker: Meet the Galaxy Geardo. He's the epitomy of what frightens people about the wearable future, made…

December 23, 2013, 2:34 PM EST

Solar Power Firm Shows Google Glass May Not Be So Douchey After All Plans to equip its entire service tech team with the device

Sullivan Solar Power's field technicians are currently taking turns using its Google Glass device to administer service calls around Southern California. And it is in their interest to absorb the…

December 16, 2013, 4:01 PM EST

Consumer Study Suggests Apple's iBeacon Could Work for Retailers Says most of us are OK with sharing location

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones. But there has recently been chatter suggesting that the…

December 13, 2013, 1:23 PM EST

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

Zite Arrives on Google Glass CEO bets on growth of wearable computing

Time to read the latest headlines, or have them read to you, on your glasses. Zite, the CNN-owned news aggregation app, has arrived on Google Glass. The company's Glass app, which…

August 28, 2013, 12:00 PM EDT

What It's Like to Wear Google Glass Ian Schafer of Deep Focus on how Google Glass will change marketing forever

Among those lucky enough to get their hands on Google Glass this summer is social marketer and CEO of Deep Focus, Ian Schafer. After a couple months trying out his…

August 26, 2013, 10:54 PM EDT

What It's Like To Wear Google Glass Deep Focus CEO and super-early adopter Ian Schafer explains how Google Glass will change marketing forever

Deep Focus CEO and super-early adopter Ian Schafer explains how Google Glass will change marketing forever

August 26, 2013, 6:54 PM EDT

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