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Topic: Google Glass

Solar Power Firm Shows Google Glass May Not Be So Douchey After All Plans to equip its entire service tech team with the device

Sullivan Solar Power's field technicians are currently taking turns using its Google Glass device to administer service calls around Southern California. And it is in their interest to absorb the…

December 16, 2013, 4:01 PM EST

Consumer Study Suggests Apple's iBeacon Could Work for Retailers Says most of us are OK with sharing location

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones. But there has recently been chatter suggesting that the…

December 13, 2013, 1:23 PM EST

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

Zite Arrives on Google Glass CEO bets on growth of wearable computing

Time to read the latest headlines, or have them read to you, on your glasses. Zite, the CNN-owned news aggregation app, has arrived on Google Glass. The company's Glass app, which…

August 28, 2013, 12:00 PM EDT

What It's Like to Wear Google Glass Ian Schafer of Deep Focus on how Google Glass will change marketing forever

Among those lucky enough to get their hands on Google Glass this summer is social marketer and CEO of Deep Focus, Ian Schafer. After a couple months trying out his…

August 26, 2013, 10:54 PM EDT

What It's Like To Wear Google Glass Deep Focus CEO and super-early adopter Ian Schafer explains how Google Glass will change marketing forever

Deep Focus CEO and super-early adopter Ian Schafer explains how Google Glass will change marketing forever

August 26, 2013, 6:54 PM EDT

Check Out This Google Glass Diary With Videos and Photos Detailed perspective reveals 'wow' factors and disappointments

Since Google in February revealed its potentially revolutionary mobile product, Google Glass, everyone from tech players to media giants to marketers have been eagerly waiting to see what the device…

July 1, 2013, 1:34 PM EDT

The Ad Smackdown: Facebook Vs. Google Which brand turns people off?

Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…

May 13, 2013, 10:34 PM EDT

New York Times' Google Glass App Reads Stories to You Among the first brands to develop application for wearable device

The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device…

April 26, 2013, 3:27 PM EDT

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