Topic: GMC

General Motors Launches a Creative Agency Review for GMC Brand

Incumbents Leo Burnett and DigitasLBi will defend the business

America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international…

GMC Is Raising Awareness for Injured Veterans With a Thrilling VR Skydiving Video

Helping to build them smart homes

GMC created an exhilarating 360-degree video that gives viewers a taste of what it's like to go skydiving. It's a captivating and inspiring piece of film that features two severely…

Are Buick and GMC's Creative Accounts in Review?

RFP said to be circulating in an agency search

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett…

GMC Touts Precision in New Ads from Leo Burnett

Brand will double its media spending this year

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the…

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl

A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…