Topic: Gillette
Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…
To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account. Why? Because a key element…
Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…
If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…
Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi…
Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies. Incumbent BBDO and challenger Wieden + Kennedy have only been…
Procter & Gamble has confirmed its review of its Gillette advertising account in North America. Both traditional and digital advertising—now at BBDO and sister shop Proximity—are in play. The review, which…
The practice of men shaving hair off their faces became de rigueur grooming starting with Alexander the Great—or so many historians agree. Those who don’t can at least agree on…
Dude, AOL and BermanBraun are bringing back man—at least that’s the tagline for the duo’s new men’s lifestyle site Mandatory.com, which launched today. According to AOL chairman and CEO Tim Armstrong,…
Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which…
