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Topic: Gillette

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

December 15, 2014, 12:34 AM EST

The 10 Most Memorable New Products of 2014 Tech and food grab top spots with help from Facebook

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according…

December 11, 2014, 12:38 PM EST

And the iPhone #Beardgate Twitter Ad Winner Is...Gillette, of Course It's no KitKat so far, though

Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode. And by participating in the chatter around…

October 7, 2014, 6:14 PM EDT

Gillette Razors Are Great for Shaving. Or, You Know, Playing the Piano Son Lux shows you how in weird, cool stunt

Embracing music has become a popular strategy for making potentially dull brands seem cool, and Gillette is leaning hard into the approach with a new spot that turns its razors…

September 4, 2014, 11:09 AM EDT

Condé Nast Entertainment Debuts The Scene Platform features digital videos from magazine publisher, partners

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its…

July 16, 2014, 12:18 PM EDT

Gillette's Facial Hair Through the Ages a Viral Hit A little scruff never hurt anyone

Clean-shaven, bearded or mustashioed: Men have rocked it all with style and aplomb. Gillette's 100 Years of Hair celebrates the most popular facial hairstyles of the last decade, showing that…

July 4, 2014, 9:00 AM EDT

Manscaping Spot Kickstarts Gillette's YouTube Views New razor leads to video fanfare

Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart. Gillette’s minute-long "100 years of…

July 1, 2014, 1:21 PM EDT

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

Axe's Make Love, Not War Scores in Social Media Few Olympic sponsors resonating on YouTube yet

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated…

January 22, 2014, 1:16 PM EST

Big Account Wins Make Grey the 2013 Global Agency of the Year Strategic and creative renaissance under CEO Jim Heekin

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New…

December 8, 2013, 9:48 PM EST

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