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Topic: Gillette

P&G Shifts Venus, Braun and Art of Shaving Accounts to Grey

Consolidates its grooming business at one shop

Two years after shifting its Gillette business away from BBDO, Procter & Gamble is moving Venus, Braun and Art of Shaving as well, P&G has confirmed. As was the case…

Gillette Innovation Explodes With Iron Man, Hulk, Captain America and Thor Razors

Fun spoof of category's clichés

Maybe you've let your beard get a bit grimy—winter did seem to last forever—and you could use a nice, clean shave for spring. But gosh darn it, your beard has…

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback

With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

The 10 Most Memorable New Products of 2014

Tech and food grab top spots with help from Facebook

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according…

And the iPhone #Beardgate Twitter Ad Winner Is...Gillette, of Course

It's no KitKat so far, though

Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode. And by participating in the chatter around…

Gillette Razors Are Great for Shaving. Or, You Know, Playing the Piano

Son Lux shows you how in weird, cool stunt

Embracing music has become a popular strategy for making potentially dull brands seem cool, and Gillette is leaning hard into the approach with a new spot that turns its razors…

Condé Nast Entertainment Debuts The Scene

Platform features digital videos from magazine publisher, partners

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its…

Gillette's Facial Hair Through the Ages a Viral Hit

A little scruff never hurt anyone

Clean-shaven, bearded or mustashioed: Men have rocked it all with style and aplomb. Gillette's 100 Years of Hair celebrates the most popular facial hairstyles of the last decade, showing that…

Manscaping Spot Kickstarts Gillette's YouTube Views

New razor leads to video fanfare

Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart. Gillette’s minute-long "100 years of…

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]

We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

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