Topic: Gillette
Dude, AOL and BermanBraun are bringing back man—at least that’s the tagline for the duo’s new men’s lifestyle site Mandatory.com, which launched today. According to AOL chairman and CEO Tim Armstrong,…
Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which…
Some people use a pen or pencil to write ads. Others use an electron microscope. To emphasize the precision of its blades, Gillette and French ad agency CLM BBDO, with…
Billboards in New York's SoHo neighborhood are certainly getting people in a lather this week. But unlike that anti-abortion ad, this Gillette board from BBDO New York, featuring Derek Jeter,…
If you smell something, say something? Gillette is fighting back against Isaiah Mustafa and the Old Spice frenzy with a campaign at the intersection of BBDO and B.O. But…
Here's a new Gillette video that's been making the rounds, purportedly showing Roger Federer knocking a bottle off a guy's head from a distance with his serve. It would…
Here's a not-very-clever, one-note Gillette video in which women talk about how they like "it" shaved—with "it," of course, turning out to be their man's face. The e-mail pitch…
To help out its male customers, Gillette has posted a series of instructional shaving videos on YouTube, the most ridiculous of which is the "How to Shave Your Groin" video…
