Get Out Alive With Bear Grylls | Adweek
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Topic: Get Out Alive With Bear Grylls

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Heineken's Reality-Style Ads Are Raking In YouTube Views Final installment in the oddball adventure campaign

Two guys—one Irish, one Polish—wake up handcuffed to each other on a remote island in the Philippines. No, it’s not the start of a bad joke. It’s actually a new…

September 2, 2013, 9:59 PM EDT

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