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Topic: Gatorade

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

ESPN The Magazine Teamed With Gatorade for This Mysterious, Tech-Savvy 'Body Issue' Cover

Shazam reveals code-covered star

ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade's New Olympics Spot

TBWA\Chiat\Day L.A. aims to inspire

Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Google Wants to Prove Its Video Ads Drive Offline Sales for Brands

Gatorade, Mars are first to see new stats

Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video…

These 4 Projects Are Helping Gatorade Bolster Its Brand With Technology

From data-based workouts to personalized tweets

Similar to other athletic-focused brands like Under Armour and Nike that are getting into sports technology, Gatorade wants to be known for more than making sports drinks, and it's showing off…

Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams

Tennis star gets 'dunked' in sponsored lens

  The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on…

'Forget Me,' Says Abby Wambach in This Emotional Farewell Ad From Gatorade

Soccer icon looks to the next generation

Retiring U.S. soccer legend Abby Wambach wants to be forgotten. A new ad from Gatorade features the 35-year-old clearing out her locker and delivering a pointed farewell message about relinquishing the…

Gatorade's CMO Wins Adweek's Top Honor as 2015 Grand Brand Genius

Morgan Flatley led 50th anniversary campaign

Morgan Flatley, the CMO who guides Gatorade's consistently high-profile advertising efforts, ended last night with two trophies—a Brand Genius award and Adweek's highest honor, Grand Brand Genius for 2015. Adweek editorial…

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