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Topic: Gannett Co.

Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit

LG is first featured advertiser

Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology. The ad unit is available starting today on USA Today platforms for both…

USA Today Shutters Weekend Magazine

USA Weekend was the country's second-largest news mag

USA Today is shutting down its weekend magazine at the end of this month, the newspaper’s president and publisher Larry Kramer said in a memo to staffers today. "After careful consideration,…

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar

63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

Gannett Agrees to $1.8 Billion Buyout for Cars.com

Could be announced as soon as today

Gannett Co. has agreed to buy out the other companies who own a stake in Cars.com for $1.8 billion, "a person familiar with the matter" told Bloomberg News. Gannet Co. already…

Traditional Publishers Are Struggling as Buying Goes Automated

Where is the digital growth?

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co.…

Gannett to Buy Broadcaster Belo for $2.2 Billion

Deal will nearly double newspaper firm's TV holdings

The TV broadcasting business has just gotten a major vote of confidence from Gannett, the No. 1 U.S. newspaper company. This morning, Gannett announced that it agreed to buy regional…

Al Neuharth, USA Today Founder, Dies

Gannett chairman colorful and controversial

Al Neuharth, the founder of USA Today who is equally blamed for shortening Americans' attention spans and revolutionizing newspapers, died today at the age of 89.  Neuharth was visionary and a…

'USA Today' Redesigns

Struggling paper puts focus on digital

USA Today is about to roll out the biggest redesign in its history, but is it too late? On the eve of the paper’s 30th anniversary, John Hartman, author of…

Why Gannett Blinq-ed

Social ad firm to work closely with ShopLocal

Earlier this year, Gannett held its first investors meeting in New York, where company executives focused on local digital marketing services as a critical part of their strategy moving forward. As…

Gannett to Buy Ad Firm Blinq Media

Deal is latest in parade of social ad tech deals

Social advertising startups keep selling. The latest is Blinq Media, a social media ad technology player whose suitor is Gannett Co. An all-cash deal, which a source said could be worth…

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