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Topic: Games

Red Bull's Xbox Videos Garner 14-Minute Engagement Rate Uses its roster of athletes to get brilliant results

Red Bull has been averaging 14 minutes of consumer engagement via Xbox Live video banners as part of the brand's current "World of Red Bull" campaign. The effort debuted on the…

August 9, 2013, 8:31 AM EDT

'60s Ad for Hasbro's Pie Face: 'You'll Never Know When You'll Be Hit!'

With pie attacks all the rage again, perhaps Hasbro will bring back Pie Face, the 1960s game that challenged children to hit themselves in the face with whipped-cream pies. "Turn…

July 19, 2011, 12:43 PM EDT

Media buyers urged to gun down sales reps

Life as a media buyer isn't just strip clubs and steak dinners on the dime of publishers. It's also about a torrent of ad-sales people with really nice…

October 15, 2009, 1:50 PM EDT

KanJam snuffs out dying embers of the '60s

Ad agency Cenergy has killed off the last of the 1960s spirit with a summer promotional tour dubbed "Peace, Love and KanJam." KanJam isn't a free music festival. It's…

July 28, 2009, 8:28 AM EDT

A board game made for the economic crisis

Con Von Hoffman, who runs the fine Collateral Damage blog and used to write for Brandweek, was kind enough to bring "Crunch, The Game for Utter Bankers" to my…

March 27, 2009, 5:33 AM EDT

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