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Topic: Furniture

Ad of the Day: Ikea Touchingly Explores the Moment a Father-Daughter Bond Breaks Down

A sudden sell amid a familiar family dynamic

In Ikea Sweden's latest spot, "A Good Listener," a familiar family drama unfurls. You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious…

Why Rachael Ray Cooked Up a Batch of Home Furnishings She Actually Designed Herself

No 'name slapping' for this celebrity chef

Ten hours into one of her 19-hour days, Rachael Ray has just wrapped up a late-afternoon taping of the syndicated cooking show that bears her name. For the last hour,…

Ad of the Day: Ikea Products Boogie Down in Great Music Video for a Store Opening

BBH Asia Pacific scores again

Ikea is opening its second store in Malaysia, and the retailer's products physically can't contain their excitement. That's judging by this fun new music video that the brand just released, from…

Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen

Mother's menagerie

This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an…

A $1.5 Million Loss? Furniture Chain Says Football Promotion Was Actually a Big Win

Ohio store drew national attention with refund pledge if Buckeyes won

When Ohio State won college football's championship game Monday night, it was obviously good news for fans back home. But it was especially good news for those who took part…

Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives

Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

Ad of the Day: Ikea Drifts Between Dream and Nightmare in a Lofty Ode to Sleep

Real effects help create a surreal sequence in 'Beds'

This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, actually. Many of the ad's surreal and…

Finally, Ads for Discount Furniture That Don't Just Yell, 'Come On Down!'

Translation gives American Signature's brands a new voice

IDEA: Ads for discount furniture aren't usually very funny—at least, not intentionally so. But Translation's new work for American Signature breaks away from the category's tired old direct response model…

Ad of the Day: Ikea Welcomes You to the Dollhouse

Mother's captivating and creepy music video

The premise of Ikea's "One Room Paradise" music video seems straightforward: As a little girl plays with her dollhouse (doll apartment complex, to be precise), the dolls come to life…

Ad of the Day: Ikea

A couple changing out their lawn furniture face diminutive but furious opposition

Gno one really gnows how hard it is to make this kind of ad. It's gnot an easy task, obviously, but in my experience, almost gnothing can keep a viewer's…

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