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Topic: Furniture

Ad of the Day: Ikea Drifts Between Dream and Nightmare in a Lofty Ode to Sleep Real effects help create a surreal sequence in 'Beds'

This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, actually. Many of the ad's surreal and…

July 15, 2014, 11:16 AM EDT

Finally, Ads for Discount Furniture That Don't Just Yell, 'Come On Down!' Translation gives American Signature's brands a new voice

IDEA: Ads for discount furniture aren't usually very funny—at least, not intentionally so. But Translation's new work for American Signature Inc. breaks away from the category's tired old direct response…

July 2, 2014, 10:00 AM EDT

Ad of the Day: Ikea Welcomes You to the Dollhouse Mother's captivating and creepy music video

The premise of Ikea's "One Room Paradise" music video seems straightforward: As a little girl plays with her dollhouse (doll apartment complex, to be precise), the dolls come to life…

July 11, 2013, 3:59 PM EDT

Ad of the Day: Ikea A couple changing out their lawn furniture face diminutive but furious opposition

Gno one really gnows how hard it is to make this kind of ad. It's gnot an easy task, obviously, but in my experience, almost gnothing can keep a viewer's…

April 17, 2013, 1:32 PM EDT

Ad of the Day: Ikea A couple of hip hoarders find room to breathe in Mother's latest spot

Ikea is carving out a nice little niche allaying the neuroses of pack rats—also, normal people who just have too much crap cluttering up their lives. This new spot from the…

January 29, 2013, 4:00 PM EST

Ad of the Day: Ikea A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

January 16, 2013, 12:13 PM EST

The Spot: Sitting Pretty A British ad agency crafts an elegant and touching commercial … for furniture

IDEA: British furniture maker DFS has traditionally used its massive ad budget—some $130 million a year—mostly to annoy people. Its obnoxious, price-led, hard-sell messaging bludgeoned viewers into submission. "They had…

August 21, 2012, 6:19 AM EDT

Ad of the Day: Ikea McCann imagines a world without textiles in a teaser for the forthcoming catalog

Maybe it took the right kind of client to get the juices flowing from the younger creative ranks at McCann in New York, whose output has been conspicuously low profile…

July 13, 2012, 12:28 PM EDT

Ad of the Day: IKEA 'Playfight' spot is a sexy bedroom romp by Mother London

Your bedroom isn’t just for boring, grown-up stuff like reading or sleeping. It can also be a venue for all sorts of youthful fun, like flirtatious pillow fights with your…

August 24, 2011, 4:29 PM EDT

Ad of the Day: Ikea Bloodthirsty hordes make war on boring interiors in Australian 'Braveheart' parody

They may take your life, but they'll never take your Framstå. Sydney ad agency The Monkeys—known as Three Drunk Monkeys before a sobering name change this month—has launched this epic, Braveheart-esque…

August 12, 2011, 11:23 AM EDT

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