Fragrances | Adweek
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Topic: Fragrances

Ad of the Day: Dior TBWA's J'adore opus channels the beauty and power of Charlize Theron

Charlize Theron is unquestionably a badass. The South African-born model and actress, whose life story features some astounding highs and lows—she won the Oscar for Monster, but her father, himself a…

September 7, 2011, 1:49 PM EDT

Justin Bieber Makes a Better Fragrance Ad With Jimmy Fallon

Justin Bieber continues to keep things butch with his new fragrance, Someday, the ad for which sent the Beliebers into fits of ecstasy a few weeks back. Now, Bieber is…

June 28, 2011, 9:26 AM EDT

Justin Bieber Flies Around, Sniffs Girl in New Fragrance Ad

I have literally nothing to say about Justin Bieber's just-released commercial for his fragrance Someday. (Scroll down to see it.) But Twitter has a lot to say. Let's look at…

May 24, 2011, 2:42 PM EDT

Gucci Goes Back to the Well With Frank Miller Spot

Frank Miller's new ad for Gucci's Guilty cologne looks suspiciously like Frank Miller's old ad for Gucci's Guilty cologne. You know, the one from last fall that seemed to impress,…

May 3, 2011, 10:59 AM EDT

Be extra manly with bacon-scented cologne

Are you American? Are you a white male between 18 and 30 who loves taking jokes way past the point where they're funny or interesting? Do you want to smell…

April 7, 2011, 11:52 AM EDT

Liz Taylor set the bar for celebrity perfumes

Elizabeth Taylor, who died Wednesday at 79, might have been a movie legend, but she was a marketing pioneer. While actresses had endorsed fragrances as far back as the 1950s,…

March 23, 2011, 11:57 AM EDT

Winning, a new cologne from Charlie Sheen

Jimmy Fallon does a decent Charlie Sheen impression, and puts that timely skill to good use in this spoof cologne commercial for Sheen's scent "Winning." Presumably it smells like violent…

March 3, 2011, 9:24 AM EST

Sofia Coppola, Natalie Portman film Dior ad

Christian Dior's approach to advertising is like Mr. Burns's approach to baseball: Pack the game with celebrity ringers, and you can't really lose. Whereas Burns got Darryl Strawberry, Dior this…

February 24, 2011, 9:12 AM EST

Droga5 crafts visual palindrome for Rihanna

Here's an interesting experiment from Droga5 for Rihanna's Reb'l Fleur fragrance. The clip has been designed to be played forwards and backwards—with the video and audio tracks working fairly seamlessly…

February 14, 2011, 1:18 PM EST

Perfume spot banned for glorifying drug use

Following 13 complaints, the ad below for Yves Saint-Laurent's Belle d'Opium perfume has been banned by Britain's Ad Standards Authority because the dancer briefly appears to point at her arm—a…

February 3, 2011, 10:51 AM EST

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