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Topic: Fox

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

10 TV Shows You Probably Forgot Debuted Right After the Super Bowl

There've been a few hits, but even more misses

The long-term effect of airing a "special episode" of an established show in the plum Super Bowl lead-out position has waned in recent years. So this year, CBS shook things…

Fox Finds the Perfect Sponsor for Its 1950s-Era Grease Revival: Coca-Cola

Product placements aplenty in Sunday's live musical

Fox didn't let a little thing like Grease Live's 1950s setting stand in the way of finding a brand partner for Sunday's three-hour live musical event. The network has partnered…

Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads

Universal, Paramount promote full-length trailers

Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of…

In a Good Sign for the Super Bowl, CBS Celebrates Highest-Rated AFC Championship in 30 Years

Fox also scores with NFC title and X-Files' return

Peyton Manning's nailbiter victory over Tom Brady helped drive Sunday's AFC Championship game to its highest ratings in 30 years, according to Nielsen. CBS said the AFC Championship—in which the Denver…

The X-Files Tackles Its Toughest Case Yet: Reviving TV Revivals

Fox bets big on Mulder and Scully’s return

Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets…

Fox Renews Empire and Prepares for Life After American Idol

Plus, a slew of renewals and reboots in 2016

It has broadcast's biggest new show in a decade in Empire, but Fox is "still in rebuilding mode," according to Fox Television Group co-chairman and co-CEO Gary Newman. Its biggest…

As Football Nears the End of a Hugely Successful TV Season, Ad Slots Are Few and Far Between

Buyers love the NFL's massive, real-time reach

The holiday season is over, and while Santa may be taking some well-deserved time off, a few networks still have a big present to unwrap in the form of playoff…

David Duchovny Unravels the Mysteries of Twitter and Returning to The X-Files

Why playing Fox Mulder is like singing an old tune

Specs Age 55 Claim to fame Star of Fox's X-Files miniseries (premieres Jan. 24) and NBC's Aquarius Base New York Twitter @davidduchovny Adweek: What's the first information you consume in the morning? David Duchovny: I get…

Why ESPN Isn't Worried About New Year's Eve Competition for the College Football Playoff

Will viewers choose Alabama-Michigan State or Ryan Seacrest?

As throngs of people pack together like sardines in Times Square and various restaurants and bars across the eastern U.S., two powerhouse college football programs will be fighting for a…

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