Topic: Fox

Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game

MLB is a partner of the show

Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's…

Fox Will Premiere All 16 of Its Fall Series During a 1-Week Blitz

September rollout includes Exorcist, Lethal Weapon reboots

'Tis the season for fall premiere dates. NBC released its plans yesterday, and now Fox has announced when its new and returning shows will debut this fall. While most networks save…

Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

And totaled 33 million plays

In February, Snapchat officially announced that it had been working with WPP-owned Millward Brown for over a year to measure the effectiveness of campaigns for marketers, including brand awareness, intent…

Facetime: Network Upfronts in Full Swing

Robert Greenblatt, Mark Burnett, Samantha Bee and more

This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs…

The 5 Buzziest Television Trends That Defined This Year's Upfronts

From digital disruption to Kiefer Sutherland

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others)…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

Jimmy Kimmel Proves He’s Still the King of Upfront Week

Compares ABC to an 'enormous paper shredder'

Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is…

Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

Slams 'non-premium, subprime' digital video

Just two events into the broadcast upfronts, the theme of this week is already clear: After absorbing punches from digital video companies for two weeks during the NewFronts, where they…

Fox Will Fill Its American Idol Void With 24, Prison Break and Other Familiar Brands

Several movies get reboots as TV shows

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without American…