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Topic: Fourth of July

Ad of the Day: Guinness Has Made the Only Ad You Need to See This Fourth of July Cheers to absent friends

Guinness is on a roll globally with its "Made of More" advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the…

July 4, 2014, 10:17 AM EDT

Food Brands Capitalize on Fourth of July to Build Long-Term Digital Chops 3 marketers bet on Facebook, Instagram and video

Cracker Jack, Peanut Butter & Co. and StarKist are celebrating the Fourth of July this year with efforts that turn one-off campaigns into more strategic digital plans. All three brands' efforts…

June 27, 2014, 6:07 AM EDT

Newcastle Imagines How Great It Would Be If Britain Had Won the Revolutionary War Ambushing the Fourth of July

Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4. The…

June 24, 2014, 3:39 PM EDT

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

Newcastle Ambushes July 4 by Inventing 'Independence Eve,' Celebrating British Rule The Redcoats get revenge

British brands, understandably, don't have much to say around the Fourth of July—until now. Newcastle Brown Ale, among the cheekiest of U.K. marketers, has turned America's most patriotic holiday to…

July 3, 2013, 9:35 AM EDT

Marketers Have Found a Way to Use Vine Box-office yields

Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this week plans to promote Monsters…

June 16, 2013, 10:05 PM EDT

The Cheesiest Patriotic Products for the Fourth of July Enjoy your freedom to buy total crap

It doesn't matter if your horrible taste is ironic or genuine, Laughing Squid's photo guide to tacky Independence Day merchandise will leave you stunned. Some of these items could pass…

July 3, 2012, 10:56 AM EDT

10 Ads That Really Love America Celebrate the Fourth of July with these super-patriotic spots

On the face of it, patriotism would seem to be an easy sell for American advertisers. In fact, it's not. Flag-waving spots can so easily come off as cheesy and/or…

July 3, 2012, 6:40 AM EDT

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