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Topic: Fourth of July

8 Stats That Show the Branding Impact of Nathan's Famous Hot Dog Eating Contest

A July Fourth tradition

Few brands do as well as Nathan's Famous on the Fourth of July thanks to its ESPN-televised hot dog eating contest in Coney Island in Brooklyn, N.Y. What's particularly interesting, though,…

Quiz: Do You Know Your Beer Brand Taglines?

Celebrate the Fourth with the king of beers, or the champagne of beers, or...

God bless America, because the Fourth of July is almost upon us. What better way to celebrate your love for the good old USA than with a few backyard barbecues,…

Ad of the Day: Duracell Powers a Soldier's Sweet Message to His Daughter This Fourth of July

Poignant Anomaly spot gets assist from Hilary Swank

Duracell is making a strong play for the most American ad this Fourth of July by framing itself as the brand that helps keep members of the U.S. military connected…

For July 4, Tillamook Takes a Stand Against Un-American American Cheese

Honest Abe joins campaign against processed cheese

As we near any holiday—July 4 is coming up!—we watch brands try to capitalize on it by using social media to link themselves to the milestone. The West Coast dairy…

Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot

Building a wise-cracking campaign around a negative

If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the…

Ad of the Day: Guinness Has Made the Only Ad You Need to See This Fourth of July

Cheers to absent friends

Guinness is on a roll globally with its "Made of More" advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the…

Food Brands Capitalize on Fourth of July to Build Long-Term Digital Chops

3 marketers bet on Facebook, Instagram and video

Cracker Jack, Peanut Butter & Co. and StarKist are celebrating the Fourth of July this year with efforts that turn one-off campaigns into more strategic digital plans. All three brands' efforts…

Newcastle Imagines How Great It Would Be If Britain Had Won the Revolutionary War

Ambushing the Fourth of July

Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4. The…

The Top 20 Tumblr Ads of the Year

Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

Newcastle Ambushes July 4 by Inventing 'Independence Eve,' Celebrating British Rule

The Redcoats get revenge

British brands, understandably, don't have much to say around the Fourth of July—until now. Newcastle Brown Ale, among the cheekiest of U.K. marketers, has turned America's most patriotic holiday to…

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