Topic: Fortune 500

Phoenix Marketing Combines Traditional Ads With Digital Data

McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

Fortune 500 Issue Boasts Record Ad Paging

This year's list to be revealed on CBS This Morning

The economy may still be in recovery, but the indicators are good for Fortune magazine: this year's Fortune 500 has the most ad pages of any Fortune issue since 2004. With…

Fortune 500 Expands Franchise to Full Day of Events

Magazine to focus on role of veterans in business

This year, Fortune has been throwing its weight behind editorial franchises. So it only makes sense that the magazine’s biggest franchise—the annual Fortune 500 list—will be rolling out with more…

The 10 Most-Viral Fortune 500 Brands of 2011

Big video numbers from America's biggest companies

You can slice and dice online video-viewing data in about a billion different ways. Here's another interesting one—the 10 brands from the Fortune 500 that had the most online video…

'Fortune' Expands Editorial Franchise

New features include focus on advice, small business

Fortune magazine plans to double down on editorial franchises in 2012 as it tries to build on the popularity of its Fortune 500 list to appeal to readers and advertisers. It’s…