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Topic: Food Network

Food Network Beefs Up Its Prime-time Menu With 24 New Series

Spinoffs and stars dominate upfront offerings

The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Bobby Flay Isn't a Fan of Food Bloggers Trading Snark for Clicks

The Food Network star says NYT still reigns supreme for reviews

Specs Who Bobby Flay Age 50 Claim to fame Chef (restaurants include Gato, Bar Americain and Mesa Grill); host of Food Network series such as Beat Bobby Flay, All-Star Academy and Bobby Flay's…

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

Launch partners Cosmo and CNN are already selling ads

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice,…

MasterChef Finalist Explains the Crossover Between Cooking and Advertising

Elizabeth Cauvel is also a creative director at MRY

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working…

Mario Batali Teams With OgilvyEntertainment to Create New Shows

TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at…

A+E Nets' New Lifestyle Channel Is Using Recognizable Stars to Take on Scripps

FYI will also use homegrown talent

Its nickname is the Little Bread Corvette, and it’s an edible car, though it might not be appetizing to anyone other than the quirky characters behind the YouTube megahit videos,…

Scripps Pitches Web Shows With Vanilla Ice and Rev Run

Also discloses interesting online data

At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and Rev Run, Food Network celebrity chef Bobby Flay and a few other…

Will Paula Deen Serve Up a Comeback in 2014?

Shamed celeb cook quietly resurfaces

A new year invariably fills brands with visions of possibilities. Count Paula Deen among them. The onetime queen of Southern cooking—who suffered a messy fall from her throne this past summer…

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

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