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Topic: Food Network

Mario Batali Teams With OgilvyEntertainment to Create New Shows TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at…

June 15, 2014, 7:39 PM EDT

A+E Nets' New Lifestyle Channel Is Using Recognizable Stars to Take on Scripps FYI will also use homegrown talent

Its nickname is the Little Bread Corvette, and it’s an edible car, though it might not be appetizing to anyone other than the quirky characters behind the YouTube megahit videos,…

May 12, 2014, 6:22 AM EDT

Scripps Pitches Web Shows With Vanilla Ice and Rev Run Also discloses interesting online data

At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and Rev Run, Food Network celebrity chef Bobby Flay and a few other…

April 30, 2014, 7:37 PM EDT

Will Paula Deen Serve Up a Comeback in 2014? Shamed celeb cook quietly resurfaces

A new year invariably fills brands with visions of possibilities. Count Paula Deen among them. The onetime queen of Southern cooking—who suffered a messy fall from her throne this past summer…

January 6, 2014, 11:01 PM EST

Toys R Us' Holiday Ads Employ Prankvertising Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

October 21, 2013, 6:08 PM EDT

The Restaurant Business Is Like the News Business, Says Geoffrey Zakarian Lots of reading, no TV

Specs Who Geoffrey Zakarian Age 54 Accomplishments Chef and restaurateur (including The Lambs Club and The National Bar & Dining Rooms in New York); winner of Food Network’s The Next Iron Chef: Super Chefs;…

August 8, 2013, 11:44 PM EDT

Scripps Cautious When It Comes to Buying Tribune's Stake in Food Scatter pricing, upfront pricing both up

Scripps Networks Interactive CFO Joe NeCastro said today that the company was in no hurry to buy the remaining stake in Food Network still owned by Tribune on the company's…

August 8, 2013, 11:53 AM EDT

The Cooking Channel Finds Traction in the Marketplace Presentation is everything

During this year’s advance buying season, clients and agencies are finally getting to sample the Cooking Channel’s ratings and buy guaranteed inventory after two-and-a-half years in the oven. And owner…

August 5, 2013, 10:47 PM EDT

Standard Media Index Survey Dings ESPN, MTV, E! for Calendar Year to Date Major cable networks down year-over-year

Ratings, meet results: advertisers were bearish on ESPN during the first half of the year, but they were nuts for the A+E cable group. Analysts at the Standard Media Index, which…

July 23, 2013, 8:37 PM EDT

Smithfield Foods Drops Paula Deen QVC also reviewing relationship with celeb chef

Paula Deen has lost a major endorsement deal in the wake of allegations that she and people in her restaurants have engaged in racial and sexual harassment, The Wall Street…

June 25, 2013, 10:46 AM EDT

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