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Topic: The Food Issue

Portrait: The Culinary Agency

With empires being built around eating, food gets its own ad shop

Specs Who Alex Kakoyiannis, founder What Food lifestyle agency Where Terroni restaurant, Los Angeles Is the gastronomic craze hot enough to warrant a shop focused on foodies? Alex Kakoyiannis thinks so. Part consulting firm,…

Glam's Foodie Still Tinkering With Recipe

Amidst changes Foodie struggles to keep users attention

After Glam Media launched the culinary social community Foodie in February—around the same time Pinterest blew up—Glam’s chief digital marketing officer Erin Matts noticed something. Foodie’s most popular content—recipes—was attracting a…

Data Points: How We Eat

A by-the-numbers look at consumers' complex relationship with food

The rise of TV cooking shows and culinary/nutrition content in magazines insures that Americans are constantly bombarded with pictures, ads and articles about food. Yet for all the focus on…

The Spot: Saving Breakfast

Leo Burnett sends a superhero on a mission for Kellogg's Crunchy Nut cereal

IDEA: Bored by breakfast? The Crunchy Nut is here to save you. Dreamed up by Leo Burnett for Kellogg's Crunchy Nut cereal, the zealous masked faux superhero—outfitted in skin-tight yellow…

Michael Who?

Power-lunch restaurants that are the new hot spots

Across town from Michael’s, New York’s power-lunch hot spot of lore, Docks Oyster Bar has supplanted Patroon as the destination for McCann Erickson execs, while 3,000 miles away, ad types…

Outdoor Life

When the temperature spikes, so do Google searches for grilling and margarita recipes

Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. Outdoor cooking searches double from April to May, and stay elevated through the end of August.…

These Beer Ads Are Seriously Off the Wall

Technology turns tavern flat-screens into ad vehicles for brew brands

For Jim McGrath of the motorsports-themed dining chain Quaker Steak & Lube, flat-screen TVs dotting the walls used to be reserved for baseball and hockey games. Now, they’ve been transformed…

Sizzler Has a Food Truck. Sorry, Hipsters

How a hot local trend became a marketing vehicle for national chains

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…

Gluttony Show Is an Epic Win

Inhuman amounts of meat has turned Epic Meal Time into a YouTube sensation

Michelle Obama would probably not approve of Epic Meal Time. It’s not that the First Lady is uptight. It’s just that her message of health and fitness doesn’t exactly jibe with…

Lucky Chang

What's next for the Momofuku empire?

A canvass of the food world reveals that the top 10 celebrity chefs are worth a collective $948 million. As everybody knows, only a relative few cooks will ever reach…

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