Topic: Folgers

Get Real

Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

Folgers engagement ad sexist or just lame?

The Folgers brand is no stranger to cornball sentimentality, but an ad that debuted late last year may have officially exposed them as an arm of the patriarchy. It's the…