Topic: Folgers

That Uncomfortable Brother-Sister Ad for Folgers Gets Even Creepier in Parody Extended Version

'We sent you to West Africa for a reason!'

When Folgers created its 2009 ad about a brother and sister's touching reunion, the brand certainly didn't mean for it to become an anthem for incest. But something about the meaningful…

Get Real

Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

Folgers engagement ad sexist or just lame?

The Folgers brand is no stranger to cornball sentimentality, but an ad that debuted late last year may have officially exposed them as an arm of the patriarchy. It's the…