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Topic: Fold7

Ad of the Day: Carlsberg Created a Chocolate Bar. It's a Bar. Made Entirely of Chocolate

Grab a pint, eat the glass

In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate. The brewer built the edible…

Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer

Help yourself to a cheeky pint

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, with help from ad agency…

McCann Lands Spot on Carlsberg Roster

JWT also recently added

McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S. While the agency hasn’t been given any specific brand assignments, landing a spot on the brewery’s …

Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store

Light on the palate, heavy on the puns

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some…

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