Topic: Flipboard

Celebutante-Turned-Entrepreneur Paris Hilton Is a Self-Proclaimed 'Techie'

She talks Snapchat, VR and catching up with her old show

Specs Age 35 Claim to fame Recording artist and DJ; businesswoman (her name is on more than 50 boutiques, a resort, and fashion, accessories and fragrance lines); former star of The Simple…

Flipboard Is Now Offering Vertical Video Ads That Act Like GIFs

Film marketer buys first spots

Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit Wednesday with independent film distributor Bleecker Street as its first buyer. On the…

5 Intriguing Takes on Advertising and Technology's Relationship Status

New thoughts from industry's heavy hitters

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical…

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere

Ads will begin appearing in apps like Flipboard

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been…

Big Brands Jump on Flipboard's New Video Ads

Including Jack Daniels, Gucci and Chrysler

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci,…

TaylorMade's Live Product Video Seems Teed Up for Social

Takes a swing at innovation

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity. At 12 p.m. ET today, the Carlsbad, Calif.-based brand is expected…

Flipboard Buys Mobile Newsreading App Zite From CNN

Deal involves content and ad partnership

Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a…

Flipboard Moves Into Commerce With New Shopping Channel

App evolving from content discovery to products

After establishing itself as an editorial content discovery engine, Flipboard is hoping to do the same for commerce with a new shopping channel that will let people discover, view and…

Time Inc. Signs on With Flipboard

People, InStyle first in the queue

No. 1 magazine publisher Time Inc. announced plans to put its magazine content on Flipboard. People and InStyle will roll out this week on the mobile news aggregator app, with…

Intel to Test News360's Native Mobile Ads System

Smartphone apps not just for consumer marketers anymore

Even business-to-business brands seem to be getting a grip on the mobile world. Intel this week is launching a month-long campaign on News360, a mobile news aggregation app. The tech…