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Topic: The Flash

The CW's Superhero Shows Power the Network to Double-Digit Upfront Gains

Both of CBS Corp.'s networks wrap upfronts

Today, CBS Corp. settled all upfront business. Shortly after CBS made good on chairman and CEO Leslie Moonves' vow for double-digit CPM increases, its sister network, The CW, has done the same,…

Supergirl Is Returning for Another Season, but Not on CBS

Joins fellow superheroes on The CW

Supergirl will live to fight crime another season, but she's getting a change of scenery. The superhero series, which was CBS' biggest swing last season, will return for Season 2, but…

Millennials Couldn't Resist Streaming These 10 TV Shows

And most are on ad-supported networks

Never fear advertisers, getting your brand in front of a millennial TV viewer may not be that challenging after all. Millennials still watch a majority of TV live: 4 hours and…

With Only One New Show to Promote, The CW Takes an Unusual Approach to Fall Marketing

Puts muscle behind its sophomore series

Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets.…

The CW Is the First Broadcast Network to Wrap Upfront Sales

The Flash fuels hefty volume, CPM increases

After a sluggish start, this year's upfront season is finally in full swing, with The CW becoming the first broadcast network to wrap its upfront sales. By this time last year,…

The Flash and Jane the Virgin Bookend The CW's Fall Premieres

Network delays fall debuts until October

Last season, most of the buzz surrounding The CW focused on a pair of freshman series: The Flash and Jane the Virgin. Next season, those very two shows bookend the…

The CW Celebrates The Flash and Jane the Virgin, and Looks Ahead to Its Next Big Hit

With little room to add new shows, network saves third superhero series for midseason

Short and sweet. That's how to describe the CW's Thursday morning upfront presentation, which clocked in at less than 50 minutes—and that's counting a two-song opening set by Of Monsters…

The CW Slates Its Third Superhero Series for the New Season

After renewing entire fall lineup, network keeps it mostly intact for 2015-16

When you renew your entire fall lineup, as The CW did in January, it doesn't leave much room for new programming. That's why it's not surprising that The CW's 2015-2016…

The CW Takes the Unusual Step of Renewing Its Entire Fall Lineup

Was also the only broadcast network taking home a Golden Globe

Often-overlooked junior broadcaster the CW stepped into the spotlight at the Television Critics Association's winter tour when network president Mark Pedowitz dropped the mic in a major way: The exec…

Here's a Brief Tour of DC's Television Universe

What's on the air, what's on the way

DC Entertainment has become a major force in the television world over the past few months thanks in large part to an aggressive slate at the CW, but there's more…

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