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Topic: Film

Disney plays race card with new avatar site

Avatar technology can be interesting. Simpsonize Me was a neat trick Crispin Porter + Bogusky did for Burger King a couple of years back. Now, Disney is pushing the…

February 11, 2009, 12:13 PM EST

Don't take her to this movie on the first date

The marketers behind the film Burning Passion won't be accused of burying the lede on their official poster. Whether or not the painful-sounding plot summary will help or hurt…

February 3, 2009, 12:48 PM EST

Watching the 'Watchmen' viral ad campaign

Now that Fox has walked away from its lawsuit with some sweet, sweet receipts, Warner Bros. is free to ramp up its Watchmen marketing just in time for the…

January 23, 2009, 8:28 AM EST

'The Warriors' trailer makes very little sense

To celebrate my entering the 21st century by subscribing to Netflix, here's the trailer from the first movie on my queue: The Warriors. What? It's a classic, shut up. Anyway,…

January 22, 2009, 8:02 AM EST

Movie posters that are just a little bit darker

When I hear a phrase like "movie posters reinterpreted in a kinda minimalistic postmodern German-ism style," my usual response is to slap the indie-rock beard right off whoever said…

January 20, 2009, 9:15 AM EST

'Star Trek' prequel now gets its own prequel

Trekies have been awaiting the Star Trek prequel from J.J. Abrams with great trepidation ever since Abrams said he's not making the movie for current fans but "future" fans.…

January 13, 2009, 11:04 AM EST

Napalm ... it's not just for breakfast anymore

This campaign by DDB Germany nicely employs simple and entertaining copy lines to explain, with greater clarity than one might expect, the advantages of time-shifting one's TV watching. (In…

December 18, 2008, 8:50 AM EST

Paul Rudd barely survives a mentoring PSA

Apparently as punishment for playing a terrible Big Brother in the crap sandwich film Role Models, Paul Rudd had done this PSA for Big Brothers Big Sisters. The star of…

November 13, 2008, 6:43 AM EST

Australian film rethinks dinner and a movie

The Australian movie Dying Breed (tagline: "Every body has different tastes") has some compellingly gnarly advertising. If you think this image from the poster is messed up, check out…

October 23, 2008, 11:39 AM EDT

Posters promote films' product placements

The A2591 blog has posted a handful of movie posters redesigned to mostly just show the films' product-placement sponsors. They're stylish and no-frills and will make you feel smart and…

October 16, 2008, 10:04 AM EDT