Topic: Fast Company
Type
Native Ad Economics
How three publishers made custom advertising pay off
Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…
Why Native Ads Are Bad News for Some Agencies
Publishers, clients pose a threat to creative shops
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…
'Fast Company' Launches Site on Innovation
Site seeks to identifiy world-changing ideas
Fast Company, the magazine that writes about entrepreneurs who are on the cutting edge, is putting that content through a “good” filter with a new website launching Nov. 1, at…
The mystery of online influence is a big nut to crack for social scientists and marketers. Fast Company has launched a project to accomplish that very mission, with…
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