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Topic: Fashion

Daily Mail Launches Its Fashionable E-Commerce Platform in the U.S. Popular service lets readers buy celeb-inspired outfits

While many fashion publications are still struggling to develop e-commerce platforms to bolster their bottom lines, Britain's Daily Mail Online claims to have found a successful formula with its Femail…

March 2, 2015, 12:38 PM EST

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion Relaunch targets the SoulCycle-Instagram generation

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan Age 38 You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the…

February 10, 2015, 12:00 AM EST

Ad of the Day: Mercedes-Benz Just Made a Great Fashion Ad, and It's a Total Piss-Take Hilarious, gorgeous short film for Berlin Fashion Week

As a rule, fashion ads are beautifully vapid. And they just got the send-up they deserve. Next week is Mercedes-Benz Fashion Week in Berlin, and the event's title sponsor is out…

January 15, 2015, 7:09 AM EST

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

January 6, 2015, 3:16 PM EST

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

December 30, 2014, 12:11 PM EST

Ad of the Day: Pharrell Stars in a Musical Fantasy Drawn From Chanel's History A short film rich in details, from Karl Lagerfeld

This week, a select group of international jet-setters has descended upon Salzburg, Austria, to attend Chanel's pre-fall 2015 Métiers d’Art fashion show, which takes place today at an 18th century…

December 2, 2014, 4:49 PM EST

Bethany Mota: Great Content Creators Focus on Their Viewers, Not on Stardom YouTube star shares 5 thoughts on success

Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway,…

November 13, 2014, 3:51 PM EST

Ad of the Day: Romeo Beckham's 4-Minute Burberry Ad Is Absurd Yet Irresistible The 12-year-old anchors a holiday musical extravaganza

With Posh Spice and one of the world's most famous footballers as parents, it's no surprise that the Beckham children aren't your average kids. Brooklyn, 15, is currently dating movie…

November 5, 2014, 3:10 PM EST

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

New Electrolux Film Looks at Impact of Technology on Fashion Eco-friendly materials, wearable tech on display

Digital distributor FilmBuff will handle the distribution of The Next Black, a documentary that chronicles the impact of technology on the fashion world. Produced by Electrolux’s AEG unit and House of Radon,…

October 8, 2014, 3:44 PM EDT

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