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Topic: Fashion

Why Older Women Are the New It-Girls of Fashion

Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy'

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram,…

Daily Mail Launches Its Fashionable E-Commerce Platform in the U.S.

Popular service lets readers buy celeb-inspired outfits

While many fashion publications are still struggling to develop e-commerce platforms to bolster their bottom lines, Britain's Daily Mail Online claims to have found a successful formula with its Femail…

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion

Relaunch targets the SoulCycle-Instagram generation

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan Age 38 You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the…

Ad of the Day: Mercedes-Benz Just Made a Great Fashion Ad, and It's a Total Piss-Take

Hilarious, gorgeous short film for Berlin Fashion Week

As a rule, fashion ads are beautifully vapid. And they just got the send-up they deserve. Next week is Mercedes-Benz Fashion Week in Berlin, and the event's title sponsor is out…

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency

First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

Ad of the Day: Pharrell Stars in a Musical Fantasy Drawn From Chanel's History

A short film rich in details, from Karl Lagerfeld

This week, a select group of international jet-setters has descended upon Salzburg, Austria, to attend Chanel's pre-fall 2015 Métiers d’Art fashion show, which takes place today at an 18th century…

Bethany Mota: Great Content Creators Focus on Their Viewers, Not on Stardom

YouTube star shares 5 thoughts on success

Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway,…

Ad of the Day: Romeo Beckham's 4-Minute Burberry Ad Is Absurd Yet Irresistible

The 12-year-old anchors a holiday musical extravaganza

With Posh Spice and one of the world's most famous footballers as parents, it's no surprise that the Beckham children aren't your average kids. Brooklyn, 15, is currently dating movie…

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

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