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Topic: Fashion

Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge Fashionably late but still popular

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week. The platinum blonde…

September 5, 2014, 2:34 PM EDT

AmEx Uses Bloggers to Take Fashion Week to Social Media Sharing advice, sketches of fall clothing

Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts. For the…

September 4, 2014, 1:48 PM EDT

MTV Brings Back House of Style as Multiplatform Native Ad Integrates two of its iconic shows with Unilever brands

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air. "We're looking at it as a…

August 8, 2014, 10:34 AM EDT

Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29 Lifestyle publisher hopes to bolster growth through entertainment vertical

Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser. The New York-based company said that the former NBCU…

July 9, 2014, 6:58 PM EDT

Elle.com Veteran Amina Akhtar Heads to TheFashionSpot Joins as editorial director

Former Elle.com executive editor Amina Akhtar has landed at theFashionSpot, where she will be taking over as editorial director. "TheFashionSpot is an essential fashion industry source which is why I was…

July 9, 2014, 12:38 PM EDT

Ad of the Day: Real-Life Eco Activists Battle Police for Replay's Natural Denim Jeans Beautiful, and angry as hell

Can environmental activists also be effective corporate shills? It's a tough balancing act. But 180 Amsterdam wanted only authentically aggrieved talent to star in its striking, filmic new global campaign for…

June 13, 2014, 12:55 PM EDT

Glamour Magazine Gets an All-American Makeover But can it keep sales from slipping?

In the year since former InStyle publisher Connie Anne Phillips left the Time Inc. fold to join Condé Nast as vp, publisher of Glamour, the magazine has undergone a significant…

June 8, 2014, 8:12 PM EDT

Beauty, Not Bling, Brings in the Fashion Bucks Refinery29 says utility is a big sales driver

What do millennial women want? Jewelry, and especially engagement rings, according to Refinery29. In March alone, the fashion portal attributed a whopping 4 million pageviews to the sparkly bands. That’s not…

May 12, 2014, 6:39 AM EDT

These Companies Are Bringing Fashion to Your Doorstep Trunk Club and Le Tote prove delivery is no longer just for dog snacks and cleaning supplies

Marketers of everything from apparel to dog snacks and cleaning supplies are getting in the subscription delivery game, bringing a bounty of hand-selected products right to the consumer’s doorstep. Review…

May 6, 2014, 5:50 AM EDT

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