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Topic: Fashion

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Female CEOs Pose for Underwear Ads: A Step Forward or Back for Women in Tech? Dear Kate lookbook causes stir

Is it controversial to be a CEO in your underwear? Many brands have been changing the way they use models in their ads lately. Several have promised not to airbrush models,…

August 25, 2014, 10:33 AM EDT

ModCloth Signs Pledge to Avoid Retouching Photos of its Models Photoshopped images will get 'Truth in Advertising' labels

Ever wish advertisers would just admit when they've airbrushed their models? Online retailer ModCloth promised to do so when it became the first retailer to sign the "Heroes Pledge for Advertisers."…

August 22, 2014, 4:42 PM EDT

Topless Sports Illustrated Cover Recreated With Curvy Models Swimsuits for All celebrates plus sizes

Swimsuits for All, a popular online retailer, has recreated this year's widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal and Lily Alridge, plus-size…

June 3, 2014, 9:43 AM EDT

NBA Fashion Is Ruling Instagram Video Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

May 9, 2014, 3:52 PM EDT

Show Your True Colors With Betabrand's Gay Jeans Clever use of materials, with diversity stitched right in

"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans. What's cool about…

April 17, 2014, 2:07 PM EDT

J. Crew Brings Back a Discontinued Swimsuit Just Because One Superfan Asked Nicely 'Your wish is my command'

Open letters to brands rarely work, though it might help your odds of success if you happen to be a fashion writer for New York magazine and The Wall Street…

April 9, 2014, 3:23 PM EDT

Nicole Kidman Loses Her Pants, and About 30 Years, in Jimmy Choo Ad Another A-lister is barely recognizable

Hiring celebrities to model for fashion ads and then rendering them unrecognizable is all the rage. Not long ago, we saw a very ambiguous Jennifer Lawrence pose for Dior. Now, Nicole…

April 2, 2014, 4:40 PM EDT

Dress Hunting Cuts to the Chase in Gilt.com's Colorful New Ads Berlin Cameron mixes fantasy with sales pitch

Berlin Cameron United's new work for Gilt.com is colorful, musical and stylish, but also grounded in a sales pitch. The ads for the online hub for clothes, shoes and accessories unfold…

March 28, 2014, 11:52 AM EDT

Cringey-Cute Clothing Ad With Strangers Kissing Has 7 Million Views in One Day Wren makes out like a bandit

How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other. The video below, titled "First Kiss," features strangers—all wearing L.A.…

March 11, 2014, 3:55 PM EDT

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