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Topic: Fantasy Football

Fake Commercial Actors Battle to Run Their ESPN Fantasy Football League in W+K Ads

Down the rabbit hole

You didn't know this, but cheesy commercial actors all know each other, they compete in ESPN fantasy football leagues together, and they all battle to be commissioner—even daydreaming about it…

How Daily Fantasy Sports Became a Heavyweight in the Advertising World

DraftKings and FanDuel rule with fans and leagues

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy…

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

L.A. Dodgers' Adrian Gonzalez Spends His Offseason Playing Fantasy Football

For sports TV, he heads to HBO

Specs Who Adrian Gonzalez Age 32 Claim to fame Los Angeles Dodgers first baseman; winner of the 2014 Silver Slugger Award, Golden Glove Award and Fielding Bible Award Base San Diego Twitter @AdrianTitan23 What’s the first information you…

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans

Tech helps the team market outside their region

In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom SparkPeople website, the contest…

ESPN Thinks Women Need 'Relationship-Based Rankings' to Grasp Fantasy Football

Top athletes are labeled 'marriage material'

ESPN thinks Fantasy Football is too complicated for the female brain to understand, so it's simplifying the stats into terms women will comprehend by posting "relationship-based rankings." An article on ESPNW—the…

Everything You Should Know About This Year's Fantasy Football Apps [Video]

Which was most impressive?

With fantasy football players increasingly going mobile, league hosts are updating their apps to meet player demands. Adweek reviewed the top four in the game—ESPN, NFL, CBS Sports and Yahoo—to…

The NFL Wants a Piece of the $11 Billion Fantasy Football Market

Will this crowded field have room for a new player?

The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits. The Hollywood Reporter explains that, based…

Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps

Brands still slow to shift investments

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are…

Super Bowl Fans Are More Sophisticated Than the Typical Fantasy Football Player

Comparing the demos

Super Bowl fans may like their beer and nachos, but did you know they’re also interested in the finer things? With the big game coming up, ad tech company Digilant…

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