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Topic: Fallon, Minneapolis

Fallon Builds Its Next Generation of Leaders With 2 Digital-Savvy Hires

Brings in chief media officer and digital director

Fallon Worldwide is expanding its management team with two young, digitally savvy hires—Mandana Mellano is now chief media officer, and Matt Benka is director of digital. The agency said it's…

Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad

Cosmopolitan of Las Vegas creative bowed last summer

A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign…

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