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Topic: Fallon

Fallon Has Found Its Chief Strategy Officer

Anette Lillegard fills vacancy left by Michael Fanuele

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy…

Travelers Hires a New Lead Creative Agency

TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

Ad of the Day: Here's a Closer Look at Loctite's Weird, Wonderful Super Bowl Campaign

Fallon and Tim & Eric score an unlikely hit

Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory. Their fourth-quarter play, "Positive Feelings," is part…

Droga5 Wins Hotly Contested Sausage Pitch

Add Johnsonville to the brands the agency amassed this year

Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire. Johnsonville Sausage has selected the New York shop to handle its creative business after a review, Johnsonville has…

Arby's Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It

An obligation sparked an opportunity

Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the…

Publicis & Hal Riney Adds Purina Beneful

Was last dog food brand at Fallon

Publicis & Hal Riney won creative responsibilities for Purina Beneful dog food, sources said. The Nestlé brand was the last of the company’s dog food products handled by long-time agency, Fallon,…

Wieden + Kennedy Shanghai Finds ECD at JWT

Yang Yeo will join the agency in August

Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.  Yang Yeo, North Asia ecd and China chairman at JWT, will…

Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad

Cosmopolitan of Las Vegas creative bowed last summer

A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign…

Arby's Dishes on Awesome Pharrell Williams Tweet

It took 'just a few seconds' to write

Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director. But his work only grabbed our attention in the last month…

Purina Down to Finalists in Beneful Search

Last dog food brands at Fallon

Nestlé is down to two agency finalists to handle creative responsibilities for its Purina Beneful dog food, sources said. The brand has been at Fallon, which did not defend. Spending for…

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