Topic: The Factory

Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship

Powerful work from director Mike Mills

Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has…

Twofifteenmccann's Parsons Joins The Factory

Assumes chief operations officer role

Mike Parsons, the managing director of twofifteenmccann, has left the agency to become chief operations officer at The Factory, an incubator start-up in San Francisco. A search is underway to find…