Topic: etrade

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

Here's the Last E*Trade Baby Commercial You'll Ever See

Final ad in famous Grey campaign as Ogilvy takes over

After six years of infancy, the E*Trade baby is finally moving on with his life. This week, the online brokerage began airiring what is said to be the last ad featuring…

Online Trading Company Ads Have Gotten a Lot More Serious

No more monkey business

Truck drivers buying islands with online trading fortunes, courtesy of Discover Brokerage Direct. Stuart, the office goofball, teaches his boss how to trade stocks on TD Ameritrade. And who can…

Super Bowl Teams' Fans Pick Favorite Brands

Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

Grey's Anatomy

After five years at the helm, Tor Myhren has led the New York office to colorful acclaim

What should the E*Trade talking baby do next? Give financial advice to celebrities? Make pithy points about trading while reading articles in the Los Angeles Times? The Super Bowl is months away, but…

Ross Levinsohn May Be Just the CEO Madison Ave.'s Been Waiting For

Digital media execs optimistic about Yahoo

Score one for Team Media at Yahoo, which finally seems to have won the ad world's blessing with the interim appointment of Ross Levinsohn as CEO. While relieved that Yahoo might…