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Topic: espnW

espnW Shows You How to Portray Women Athletes in Advertising Take notes, Roxy

Those still annoyed by Roxy's sexualized portrayal of a woman athlete will enjoy this more kick-ass 30-second spot for espnW. The first brand promo for the ESPN property, it broke…

July 10, 2013, 10:36 AM EDT

EspnW Nabs More Users, Brands Women's sports site lands several new sponsors

EspnW is starting to gain some traction. The female-sports-centric site, launched in December 2010, reached a new traffic zenith in August. The site pulled in 3 million unique users, per Omniture—driven…

October 15, 2012, 7:00 AM EDT

Giant Facebook Photo Mosaic Celebrates 40 Years of Title IX Women athletes flock to espnW project

The celebrate the 40th anniversary of Title IX, the federal rule that requires equal support for women's college athletics, espnW is asking thousands of women on Facebook to contribute photos…

June 12, 2012, 9:02 AM EDT

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