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Topic: Electronics

Sizing Up the CES Crapshoot Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…

January 7, 2013, 12:01 AM EST

The Spot: Gifts That Do Electronics inspire real people to do great things in Best Buy's holiday ads

IDEA: In so many holiday ads, the moment of gift giving is the culmination of the journey—an easily exploited emotional high point for those giving and receiving. In Best Buy's…

December 11, 2012, 6:13 AM EST

Ad of the Day: Canon The Rebel T4i will inspire you to take the craziest photos imaginable

The world is filled with beautiful moments worth capturing. You just have to see them. Also, buy a Canon Rebel T4i camera and carry it with you all the time.…

November 27, 2012, 1:04 PM EST

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Unsuspecting Elevator Riders Get Shafted in LG's Latest Viral Spot Colors so real, you'll think you're about to die

Somewhere between Crank Yankers and Ashton Kutcher, pranking unsuspecting people for the benefit of your brand has become popular. Case in point: LG set out to prove that its IPS…

October 24, 2012, 10:48 AM EDT

Philips, Other TV Makers Embrace the Nothingness of Their Products How to market devices that keep getting smaller

The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of…

September 24, 2012, 12:42 PM EDT

LG Looks at Movie Posters From Different Angles in Ads for Surround Sound Nicely immersive print from Y&R

Y&R in Brazil visualizes the effect of LG's 3-D surround-sound technology with some nifty 3-D versions of the posters for Kill Bill, Pretty Woman and Forrest Gump. The images here…

April 26, 2012, 8:39 AM EDT

Ad of the Day: iRobot Roomba inspires a song and dance in Mullen's goofy new campaign

Remember the Roomba? The iRobot-made mini-hovercraft-slash-vacuum, which has somehow already been in existence for a decade, is back with a vengeance thanks to a $10 million ad campaign across print,…

April 19, 2012, 2:31 PM EDT

Sony Ad Replays a Woman's Lifetime on 200 Screens Japanese spot modernizes traditional theater

The lifetime of a girl wordlessly unfolds across Sony devices in this enchanting Japanese commercial titled "Screen Story." Party Tokyo created the spot with 70 performers and more than 200…

April 3, 2012, 11:23 AM EDT

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