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Topic: Electronics

Ad of the Day: Samsung

CHI unleashes two cinematic blockbusters to push the brand's new Smart TV globally

Voice commands and hand gestures don't just allow you to control the viewing experience on Samsung's latest Smart TV. They help you tame marauding hordes of wildebeests, aliens, Roman centurions,…

Amy Poehler to Star in Best Buy's Super Bowl Commercial

Bryan Buckley directs :30; teaser posted online

Amy Poehler is landing all the prime gigs this winter. The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best…

Sizing Up the CES Crapshoot

Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…

The Spot: Gifts That Do

Electronics inspire real people to do great things in Best Buy's holiday ads

IDEA: In so many holiday ads, the moment of gift giving is the culmination of the journey—an easily exploited emotional high point for those giving and receiving. In Best Buy's…

Ad of the Day: Canon

The Rebel T4i will inspire you to take the craziest photos imaginable

The world is filled with beautiful moments worth capturing. You just have to see them. Also, buy a Canon Rebel T4i camera and carry it with you all the time.…

Top 10 Commercials of the Week: Nov. 16-23

In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

Unsuspecting Elevator Riders Get Shafted in LG's Latest Viral Spot

Colors so real, you'll think you're about to die

Somewhere between Crank Yankers and Ashton Kutcher, pranking unsuspecting people for the benefit of your brand has become popular. Case in point: LG set out to prove that its IPS…

Philips, Other TV Makers Embrace the Nothingness of Their Products

How to market devices that keep getting smaller

The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of…

LG Looks at Movie Posters From Different Angles in Ads for Surround Sound

Nicely immersive print from Y&R

Y&R in Brazil visualizes the effect of LG's 3-D surround-sound technology with some nifty 3-D versions of the posters for Kill Bill, Pretty Woman and Forrest Gump. The images here…

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