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Topic: Election 2012

Twitter Hikes Promoted Trend for Super Bowl Looks to maximize revenues during biggest media days

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that…

January 22, 2013, 12:34 AM EST

Fast Chat: Michael Hastings Can't Quit the Campaign Trail BuzzFeed and Rolling Stone reporter on Obama, Reddit, and winning elections

If the first draft of political history was written on Twitter during the 2012 presidential election, Michael Hastings wasn't far behind with his attempt at the second. Wasting no time…

January 16, 2013, 8:52 AM EST

Think Data Was Crucial in 2012 Election? Wait Until 2016 Digital is forever infused in politics

The 2012 election and big data are quickly becoming synonymous as the post-mortems and "How Obama Won" stories are published in the wake of the presidential contest. Speaking at Business…

November 27, 2012, 6:16 PM EST

Romney's Guy: No Apologies Mitt's creative director Jim Ferguson on the thrills of being on the campaign trail

Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the…

November 20, 2012, 12:02 AM EST

Slate Scales. But Is It Too Late to the Game? Online news magazine hits traffic milestone

Since Slate launched in 1996, there’s always been the question of whether an online news magazine can attract enough advertising to support high-quality original content without a companion print product.…

November 19, 2012, 12:02 AM EST

Romney/Ryan Face Tattoo Looking Less Awesome in Retrospect 'I'm no hero,' admits Eric Hartsburg

We've written before about the perils of tattooing one's face with commercial signage that could sooner or later become obsolete—making you, like the product or service advertised, an embarrassing relic.…

November 12, 2012, 12:11 PM EST

Advertisers Gird for Gridlock Lobbyists brace for battle over corporate taxes and privacy regulation

The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.…

November 12, 2012, 12:01 AM EST

BuzzFeed's First Election Night Tuesday was a big night for Obama, as well as digital journalism

Just after 7 p.m., BuzzFeed's 12th floor newsroom is jammed with nearly 100 employees. Editor in chief Ben Smith, taking a brief break from his dual screens, surveys the crowd,…

November 7, 2012, 4:32 PM EST

Decision 2012: The Good, the Bad and the Funny While Twitter roared, the election spotlight remained on TV

In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President…

November 7, 2012, 2:23 PM EST

Weeklies Ready Obama Election Coverage [Updated] Businessweek digitally ages both candidates

Now that the presidential race is finally over—without being dragged out for days as many had feared—weekly news magazines can decisively plan their Obama victory covers. In some cases, that…

November 7, 2012, 10:35 AM EST

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