Topic: Election 2012
As we head in to what is expected to be the most expensive campaign cycle in history, candidates are trying to exploit every possible advantage to raise the cash necessary…
Along with the headache of making sure TV ads that get bumped by politicals are quickly rescheduled, advertising agencies also will have to cope with the Federal Communications Commission’s controversial…
Joining what seems to be a growing trend for online political outlets, the social publishing pioneers at BuzzFeed ventured into new territory last evening (April 24), teaming up with Comedy…
ABC News has extended its partnership with social TV analytics firm Bluefin Labs through next year’s presidential inauguration. ABCNews.com executive producer Ed O’Keefe announced the extension during a Social Media…
With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns? Obviously, they are drawn by the allure of being part of something big. And what’s bigger…
When The Texas Tribune launched in November 2009 as a nonprofit online news organization, it had one mission: to provide comprehensive reporting on politics, public policy and state government—increasingly critical…
Fox News Channel is looking to get more tech-savvy. If you've watched the network's election coverage in recent weeks, you might have noticed that, beginning with the Iowa Caucuses and appearing…
For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show Remake America, new blog “The Signal” and new ABC News partnership.…
The Economist Group is giving political junkies one more way to follow the 2012 election with a just-announced, tablet-only app. The free HTML5 app, called Electionism, will include content from…
After an unusually slow start at the end of 2011, political ad spending is likely to ramp up rapidly in 2012. Last week, MediaVest distributed a report to clients predicting…
