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Topic: Drake

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

With each shift, a change in strategy

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster…

This Week's Wins, Fails and WTFs [Video]

Adweek staff look at the winners and losers

Michael Sam did well this week, Marc Jacobs perhaps not so much. Tony Case, Michael Bürgi, Tim Nudd, Chris Heine, Garett Sloane and Emma Bazilian give their takes on the…

Beyonce Drops an Album and 17 Videos With Zero Advance Marketing

Pop star releases record at midnight on Friday

In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and…

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